Dodge Nitro Case. Literature & Language Case Study

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Dodge Nitro Case
The efforts in Dodge Nitro’s launch exemplified a willed industry to revive the vehicle’s popularity, not just in profits but also in its appeal to the market. The aggressive approach of Dodge Nitro in its innovative production and launching revealed its competitiveness in the industry. Nitro has been competitive enough to regain the public consciousness when it comes to SUV vehicles. Putting Dodge Nitro against Jeep Liberty in the market would be thrilling because you will witness how the competition would happen. Nitro might not snatch Liberty’s patrons, but there could have been a tension in promoting the two. The collective efforts in conceptualization and production have brought Dodge Nitro in its successful market launch. The emphasis on the innovation of the SUV in terms of design, engine, and other parts built its competency. Because there was a tight competition in SUVs, the company built Nitro to excel in every aspect. It was also wise of Dodge to create Nitro appealing to men as much as it appeals to women. This way, Dodge is gaining more audience among SUV enthusiasts. Nitro’s product innovation charter contributed to polishing the SUV’s final output. The company made Nitro masculine but still appealing to the company’s stock market, the females. Because the SUV is masculine in its appearance, it also targeted the other market, the males. The SUV market decline paved the way for SUV makers like Dodge to level up the automobile. It had become their opportunity to enhanced SUV cars so that it appeals more to the market. Though, despite the decline, SUVs were still profitable. That was why they put effort into developing the SUVs innovatively to maintain the vehicle’s good popularity. This case may provide one good lecture to all industries aside from automobile: a well researched and conceptualized product is bound to have a higher chance in the market competition. Such a product must have addressed what could have been the conflicts and problems, thus avoiding them from happening.
New Product Process
The new product process of Dodge Nitro was able to undergo the process without skipping a phase. Dodge found an opportunity to create a new SUV model when the market for the vehicle was declining. This opportunity gave the company an idea to find a new target market while maintaining the appeal to the stock market. They looked at other competent SUVs in the market and conceptualized an SUV that can compete side-by-side with the front runners. Dodge enhanced the SUV’s internal and external design to make it appealing and, at the same time, above sufficient. The launching of the SUV also succeeded in the radios, televisions, and other marketing platforms. They were able to gain the target market they desire as well as maintain the previous target market. Dodge Nitro underwent a stage-gate process because it carefully followed the phases. This strategy allowed them to address possible problems and be more detailed in the conceptualization.
Product Innovation Charter
Background
Dodge Nitra had to address the declining opportunities for SUV vehicles. Although SUVs were still profitable, it did not expand in ter...