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Business & Marketing
Case Study
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Briefly Summarize The Case In Your Own Words: Campbell Soup (Case Study Sample)


Situation Analysis
“Synopsis” –read the article and briefly summarize the case in your own words – evaluate the internal and external issues that are being faced of Campbell's Soup. The link of the article is below.
Attached is an example of the Nike case study, please read and then write the Campbell's Soup case study.


Student Name
Professors Name
Campbell Soup Case Study
There is a shift going on in the Big Food market as consumers are seeking genuine and authentic food. As noted in the case, the consumers are skeptical of the abilities of established food companies to deliver such food. It is for this reason that top companies are losing market share as consumers are moving towards organic foods. According to the Organic Trade Association, the sales of organic food has tripled over the last ten years, with the rise from 2016 alone being 11% (Kowitt). According to Denise Morrison, Campbell Soup's CEO, an increasing number of consumers are looking for genuine and authentic food.
When Morrison took over the sale of Campbell soup was going down, with a drop of over 18%. When Bolthouse was put up for sale in 2012, she bought it. Morrison also bought Plum Organics, a baby-food maker company. These businesses earn revenue of 8.3 bill

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