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Pages:
3 pages/β‰ˆ825 words
Sources:
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Style:
MLA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

The Strongest Consumer Motivators and Tipping Social Influence

Case Study Instructions:

Answer each question carefully

Case Study Sample Content Preview:
1 Which do you think are the strongest of the consumer motivators we discussed in class?
There are many ways in which the consumers are motivated to purchase a product or engage in a program that works towards their needs. Consumer satisfaction is the most desirable aspect in this context. However, it should be noted that perception is one of the strongest motivations. Different senses are used, and that pertains to the brain concerning the decision-making processes to ensure that all the goals are aligned to what is required by the customer before choosing the right information, goods, and services that are provided. Perception refers to how the world or a person interacting with a business or a company satisfies these desires in the short and long-run targets that have to attain the same fulfillment. In the case study provided, it has shown that the authors had to go through various steps that are coherent in his education and encounters. History is given about the road that has been trodden on, which shows that perception is important and that what is provided gives the most incredible space the motivation to engage in stickK.com by Goldberg. Following the change of the initial gym to client commitment under the Commitment Contract, the initiative made it easier for the population to choose the platform and schedules that they were to use under the same umbrella.
The CEO of stickK.com was engraved in the fitness program to solve the issue of obesity through commitment. The clientele that subscribed to the website, about 80,000 members, were following the program and committing themselves for the initiative and the business because of the perception created by the founder of stickK.com. The site became a success since most of the clientele were motivated by the founder's progress in making people fit through a fitness program where every person had to be committed to his or her health by reducing obesity. Besides, the perception and commitment of the patients had improved concerning the contracts by the stickK.com because of the engagement of the new resolution that had perceived that the initiative was based on one’s health and fitness goals. Additionally, it has to be noted that consumers are motivated by what they see and experience in a real-life situation...
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