Tesla Motors Business & Marketing Case Study Paper (Case Study Sample)
The format is as follows: one-page max in length;
1.) name specific recommendations as to how the firm can resolve the case’s major issue(s) and 2.) how these recommendations can help the company make better strategic decisions in the future. You will be graded on both content and written elements.
Tesla Inc. is among the most prominent electric vehicle manufacturers in the United States of America (USA). The company was established in 2003 by two engineers, namely Martin Eberhard and Marc Tarpenning, whose focus was on coming up with uncompromised electric cars. Elon Musk was the chairman when the firm started and funded the company to ensure that it operated smoothly. Tesla Inc. deals with battery energy storage, solar panel, solar roof tiles, and electric cars manufacturing. Some of its renowned vehicle brands are Model X, Model 3, and Model S. Despite the company being one of the best manufacturers of electric cars, it encounters various challenges, which the paper is going to discuss without forgetting to give specific recommendations on how it can combat them.
Tesla Inc. can resolve the primary issues it encounters in its production line in various ways. The first recommendation is for the company to give its employees enough time to manufacture faultless products. For example, the firm produced the first batch of Model 3 electric vehicles in May 2017. When Tesla Inc. realized that many people wanted this model of a car after giving positive reviews; it was motivated to come up with more units. For this reason, the company increased its production target to 1,500 units, which was to be achieved by the end of September. Tesla Inc. further increased its production run rate to 5,000 cars per week in the third quarter of 2017. According to Musk, the rate of manufactur
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