Entrepreneurial Strategy: Business & Marketing Case Study

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Entrepreneurial Strategy
The Weight Watchers International Inc. initiated a promotion campaign that featured Oprah Winfrey. Winfrey had invested with Weight Watchers since 2015, and he used the promotion to showcase her results. The entrepreneurial strategy was imitative, where the company relied on the variable costs for each weight loss program. There was a high yield in profits, which was enhanced by its operation approach. In order to reduce expenditure, the meetings were held in regions to improve convenience and efficiency. This was an adaptive strategy that allowed the firm to minimize spending and enhance its revenue.
The adaptive strategy is essential because it allows businesses to understand the market and make necessary changes to the business model. By leveraging the ability to read the business environment, including competitor...