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Business & Marketing
Case Study
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The End Of Retail, SWOT Analysis Assignment, Strengths (Case Study Sample)


Read the article (link is below) and write the SWOT Analysis, only write S and W, Strengths and Weakness.
Attached is an example of Nike Case Study. The format of Strengths and Weakness of The End of Retail Case Study should the same with Nike Case Study. ( In bullet format )
You must be detailed in each bullet, if you say a strength that the company is creative, tell me how they are creative.


The End Of Retail
Many people are predicting the end of physical stores, business analysts, journalist and industry professional using words like ‘Apocalypse, Meltdown, and disaster to describe the low performance of retail stores in 2017 (Conick 4). The rise of mobile devices has revolutionized retail shopping. Retail businesses are going bankrupt because the changing customer shopping preferences (Conick 9).
Mobile devices have changed how customers behave, including how they make shopping, causing disruption in the retail industry (Conick 11). Bonobos are among the few retail stores that have made major adjustments to deliver exceptional customer service.
SWOT analysis
Cody Bauer, the vice president at Bonobos, has been the driving force behind the success of Bonobos retail shop.
As the vice president, he has ensured that Bonobos does not only rely on its physical location to attract customers, the company offers exemplary customer service by trained Guide shop assistants. This is what makes Bonobos different from other average retailers.
Cody focus on good customer experience to attract many shoppers, Bonobos converted their storefronts to showrooms, making online to in-store experience flawless (Conick 6).
The company uses a hassle-free approach to shopping that can reach out to a wide range of customers (Conick 4).
The company trains employees in finding the best fit and style for its customers through the appointment system (Conick 5). Employe

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