Marketing Communications Campaign of New Edelweiss Skincare

NEW EDELWEISS SKINCARE (ORGANIC ANTI-AGEING MOISTURISER)
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New Edelweiss Skincare (Organic Anti-Ageing Moisturiser)
A company's marketing campaign is a series of planned, staged steps done over a certain amount of time to promote a specific good, facility, or company by spreading a clear point of view through multiple forms of publicity, such as TV, newspapers, and the internet. It includes advertising and shows, ways to get people to talk about the product or service, and other ways to spread the word.
Organic anti-aging moisturizer from The Body Shop's New Edelweiss Skincare line is a favorite among skincare professionals. The product that protects against contamination is the company's best-selling item. Many containers are sold, and most ingredients come from natural sources. The Body Shop uses cutting-edge marketing communications technologies and media to spread unusual messages and convince people to choose their products or brand.
Different qualities are present in each of the company's marketing mix elements. The promotional tools may perform various jobs since they have many possibilities. Because of this, The Body Shop uses multiple tools to do its jobs and make the most of its materials. This paper examines the external elements and the body shop's marketing efforts for Edelweiss. Promotions, products, pricing, and place (location) are the four Ps marketing mix and includes advertising messages.
A Review of the Campaign
Marketing communications (Marcom) is a way for a company to get the message it needs across to the right people. PR, rebranding, advertising, packaging, and social media, are all included (Blythe and Martin, 2019). Marcom helps buyers understand a company, its products, and its brand, which speeds up the sales process.
The three main goals of brand awareness are persuasion, competition, and engagement. Marcom's main objective is to convey concepts to its target consumers. Advertisements, personal sales, promotional events, and public outreach are used to accomplish this goal (Ahmad and Guzman, 2020). The goal of using effective communication techniques is to achieve this. Communication makes up most of the marketing; therefore, Marcom includes communication as one of its goals. Furthermore, any information sent must be accurate, authentic, and beneficial to the parties concerned. Marketing communication needs to speak with integrity because of how widespread it is.
The second goal is to assist The Body Shop firm in maintaining and winning market share. For many businesses, Marcom can provide the most exciting marketing options. Competitors could sell almost the same thing at the same price in the same places. The only way for The Body Shop to attract specific groups, make its products stand out, and build brand loyalty that could last for years is through Marcom. Also, a firm without a strong Marcom strategy would seem dull and unappealing to a client because their competitors' communication efforts are more well-known. Therefore, the body shop uses Marcom for defense and offense.
Marcom's ultimate goal is to persuade. Although it is most often attributed to Marcom, this objective is the most debatable. Persuading...