Corporate Social Responsibility: IBSS Stakeholders

CORPORATE SOCIAL RESPONSIBILITY
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Corporate Social Responsibility
Case Study 1
IBSS Stakeholders
The first case study involves International Business School Suzhou (IBSS) at XJTLU (Xi’an Jiaotong Liverpool University). This University is dedicated to enhancing higher education while exploring higher education new models. The business school is dependent on strong integrity, inspiration, innovation, and internationalism principles, all of which ensure that it has a positive effect on the society at large through their business engagement, research, and teaching. The school has various stakeholders who contribute to the school's activities' effective undertaking to ensure it achieves its mission and vision, which define the IBSS goals. In an education setting, a stakeholder is anyone invested in the students and school's success and welfare and includes elected officials like state representatives, city councilor, and board members of the school, community members, families, parents, students, staff members, teachers, and school administrators. In general, stakeholders can be defined as the groups or people depending on a particular company to accomplish personal objectives and whom the company also relies on (Asemah, Okpanachi, and Olumuji 2013, p.197). The most important International Business School Suzhou stakeholders are school administrators, students, the community, and teachers who effectively contribute to quality learning.
Each distinct stakeholder in the IBSS plays a distinctive and substantial role in holding up its education system, showing the importance of each stakeholder. School administrators such as principals are required to ensure there is efficient communication among various IBSS stakeholders and foresee the education program to ensure it runs effectively and smoothly. The IBSS administrators are supportive of a multi-cultural system within IBSS to which involves preparing Chinese students to participate in international business while preparing international students to conduct business with or within China.
In most cases, the community is ignored as a stakeholder in the education structure, is significantly a part of the IBSS, and equally important. IBSS considers the community as a stakeholder because it educates community leaders, business owners, and future employees and employers who will actively participate in the business world, thus contributing to community building in economic growth. The solid education system demonstrated by IBSS is capable of a strong community through its objective of preparing the business students to be fortunate members of the community. Parents are important stakeholders in IBSS who want their children to experience a triumphant education system, become successful people in the community, and have better lives with better jobs in the future. Parents ensure that students attend the best universities that suit their children's career choice and provide them with financial and moral support.
The IBSS students and teachers are also important stakeholders because, without them, the main activity of teaching would not be possible within the school. Students participate in learning and other activities within the school environment while teachers foresee the learning and the student’s participation in non-curricular activities. Teachers as stakeholders aim to ensure that their activities positively influence students' learning outcomes because their success directly impacts their occupations. Students who choose to study at IBSS are mainly interested in getting an excellent education to drive them towards achieving their career goals.
CSR Importance in IBSS Future Development
CSR in IBSS is concerned with the rectitude that it governs itself with, achieves its mission, exists through its values, associates with relevant stakeholders, and accesses its effects and reports its undertakings publicly, proving that CSR is very important for its future development. The CSR stakeholder theory, which focuses on the presumption that higher learning organizations, whether public or private, commits to various groups creating the society, shows how important CSR is for organizations' future development (Asemah, Okpanachi, and Olumuji 2013, p.197). Stakeholders of IBSS influence the organization's activities and are, in turn, influenced by the same.
As the normative CSR theory integral part, the theory of stakeholders states that management involves a moral obligation of protecting the organization and also all the valid stakeholders' interests. Therefore each stakeholder's interests should always be maximized (Freeman, and Dmytriyev 2017, p.10). This is important because by doing this, IBSS invests in its society. In the future, as it continues to develop, it is anticipated to garner this in terms of improved understanding and reputation even if things do not work out as planned. IBSS can even use the improved reputation to maximize the owners' profit motive in the development process. The IBSS's existence relies on its capability to establish acceptable and valued outcomes for stakeholder's different groups; therefore, CSR is important in its future development because it will help the organization continue catering to the changing needs and interests of the stakeholders. According to Asemah, Okpanachi, and Olumuji (2013, p.197), the existing presumption that all organizations require the public's goodwill to succeed means that universities such as IBSS must be socially responsible to the stakeholders involved to ensure its future development.
Case Study 2
Value Creation Strategies
Alibaba
Alibaba is an e-commerce company in China that allows businesses to change their operating, selling, and marketing and enhance their efficiencies. Alibaba provides marketing reach and technological infrastructure to assist brands, merchants, and other companies to gain the new technology power to interact with their customers and users and operate efficiently (Shi, and Bai, 2020 p.3). The company achieves this through data intelligence and network coordination's new technologies leveraging. It creates value for itself and society by mobilizing lots of Chinese businesses' efforts to establish a more efficient, smarter, and faster business ecosystem than old business systems.
Alibaba has various value creation strategies that have contributed to its growth and development. The first value creation strategy is that it has a unique business model which involves providing services primarily to individuals and small enterprises (Shi, and Bai, 2020 p.3). This shows an outstanding business opportunity that liberates small enterprises' productive forces and gives more variegated customer choices. Alibaba's core businesses concentrate on giving the best services to minute businesses, thus establishing a value incapable of being achieved individually and an absolute e-commerce system. This is unique because other e-commerce companies function individually. The rationale behind this strategy is that the business aimed at reaching the majority of the Chinese population, thus making a huge variety of products available to a huge variety of intended customers.
The other strategy is its unconventional profit strategy, where the company does not charge for admission but technical support and marketing services. This results in a robust and large market share comprising of trustworthy customers (Shi, and Bai, 2020 p.5). The company's profits primarily arise from keyword bidding, and advertisements represent over half the profits. The other source is technical services focused on consumer behaviors big data. The sellers register without any fee, thus cultivating the habit of online transactions among the Chinese. This value creation strategy is not unique because other e-commerce companies have implemented it.
PIN DUO DUO
PIN DUO DUO is ranked second as one of the most interactive online market platform in china and globallyThe company was founded in 2015, and it is one of the fastest-growing companies in the world. The company has about 600 million online users, and within a time span of five years, it gained 1 trillion yuan, the same amount that Alibaba achieved in ten years. The company transitioned from selling fresh and perishable commodities from supplier to consumers and became a market place where third party merchants were provided with marketplace services (Liang, and Mei 46).The transition from selling goods obtained from suppliers to bring merchants and consumers together was the beginning of the massive growth of PIN DUO DUO.
At the beginning of the year 2020, the company launched its live streaming service and availed it to its entire merchant for free. The live stream service's objective is to offer a platform where makers and creators could showcase their products and services. These live are different from other e-commerce companies because makers and producers of the services are the ones that showcase their products and not PIN DUO DUO. The company has joined hands with the china poverty relief organization and provided the free sale of agricultural produce from areas where poverty is high through the live streaming service. The company program with the poverty relief organization is set to run 100 live streams to aid the poor communities in China. The Company also held live streaming ceremonies for offline retailers and manufacturers who experienced a decrease in consumers' demand after the covid-19 outbreak. PIN DUO DUO has worked to ensure it promotes local business in its live streams to ensure the locally produced products get potential buyers hence the growth of these local industries.
PIN DUO DUO has used some value-creating strategies in its ...