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Pages:
5 pages/≈1375 words
Sources:
17 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Australian Company Plastic Collective

Case Study Instructions:

Plastic Collective Case study.
Requirement: ( You must strictly follow this structure please. )
1.Background to the Case (Plastic Collective)
1.1Background of Plastic Collective (PC).
What is the firm does? What do they do best? The mission statements. Company objectives. The purpose of this business is do ? How does the business relate to the market?
Describe briefly some background of the Plastic Collective firm.
For example, and the following will vary according to your investigation of the company: what the organization is known for, how the company operates and or what they do best, mission statement, company objectives, type of organization (Private, NGO or other), segments that they serve or offer their services. Therefore, in here you must give a clear description of the plastic collective as a company. AS this information will come straight from the company’s website YOU MUST INTERPRET THE INFORMATION AND ABLE TO PARAPHRASE WELL. THERE WON’T BE QUOTATION IN THIS SECTION AS WILL MINIMISE THE VALUE OF YOUR INTERPRETATION.
(Important part *)1.2 importance of the company in the broad (international business landscape and specific (Australian) context. Explain the importance of the business (Plastic Collective) not only from the point of view of environmental sustainability but also the contribution of PC to an economy. Write some factors of importance of business by using google scholar.
Macro aspects: (5)
Economically (how many people exist in the company; how large it is? small medium or large?)
Legally (Does it has any legal purpose for been here)
Political (Does it has political importance?).
Technologically (is that the company important?)
Social responsibility.
You saw in the website how they help other communities or countries, so this company has a larger focus than Australia.
2.Demonstration of the body of knowledge: MEANS LITERATURE TO SUPPORT YOUR OBSERVATIONS AND LINK BACK TO PC FOR AN EXAMPLE THAT CAN EXPLAIN YOUR OBSERVATION
2.1Plastic Collective sustainability-related strategy: This section takes you back to Macro and Microenvironments and relates to a sustainable related strategy. In this section, you should (a) analyze the sustainability-related strategy used by Plastic Collective (Microenvironment) and (b) identify the sustainability-related issues must consider strategies issues that are relevant to the various stakeholders and Macroenvironment.
(a)Sustainability strategy (such as eco-friendly strategy) starts with a description of how the vision and mission of the company includes (or does not include) sustainability concerns. How many achieved triple bottom line? How the company sustained this this strategy?-from economy, social responsibility, environmental. What is sustainability explain write a reference. The sustainable strategy and pillars of this company. Address issue about sustainability of company.
Sustainable Principles 1 from process and cost aspect
Sustainable Principles 2 from marketing principle aspect
Sustainable Principles 3 from management principle aspect
Sustainable principle can be found at Kumar’s article Sustainability and branding: an integrated perspective.
Then, analyze the strategy(ies) the company has used to achieve the goals and accomplish its vision and mission. Under strategies you may refer to collaborative relationships for example (see Fig 3.6 pg 82 reading in session 7 Environmental Analysis for SSM. Also discuss the various goals (related to sustainability) and the extent the company has achieved them. What has impeded the company to achieve them fully?
Other strategies have been referred to as ‘green’ (ecological) for e.g. the article ‘greening’ the marketing mix… by Leonidou, Katsikeas and Morgan), and a more comprehensive strategy that incorporates the social aspect. You may want to see the examples of firms that are described in the article B2B branding in emerging markets:…by Sheth and Sinha pg 83-85.
Analyze the leadership and discuss whether it has developed a sustainable organizational culture. Provide evidence and illustrate every time you arrive at a conclusion. There is no point in just mentioning: the company has pursued a ‘greening’ strategy, or an ‘innovation strategy’, for example. Explain and illustrate to justify your conclusion.
2.2Identification of Sustainability-related issues faced by PC.
This second point refers to an assessment of the external environment where you can arrive at the identification of the issues you will address in the third criterion of the rubric.
You may want to use the article: Environment analysis for SSM by Edward Stead pg 65 Table 3.1
This section should end with an identification of sustainability-related issues (three minimum) that Plastic Collective faces and that need to be addressed later in criterion / section 3.
You may use the article that describes the issues and opportunities in the MSCI ESG rating. I DO NOT expect one line or a bullet point with the ‘name’ of the issue. Explain the issues with facts and theory of why this might be considered an issue.
Example: Maybe the company only standing on sustainability because the government gives some support every year.
Maybe the company can be a sustainability company but not enough sustainable on management.
Maybe the company has lots of barriers with legal in laws, not everyone wants to buy their plastic.
3.Explanation of the case and synthesis with the theory
3.1identify and briefly explain three alternative strategies to address the issue.
In this section, you should take the issues you identified in the previous sections (2.2) and briefly explain three alternative strategies to address the issues. You may wan to use the article by Kumar and Christodoulopoulou: Sustainability and branding: an integrated perspective. Specially concentrate on the two top boxes of the Fig 2 in p 10 namely strategy and operation. Remember at this point you only describe the future three alternative. You may also want to use chapter 5 and 6 Competitive and Corporate strategies from the textbook by Edward Daft.
4.Analysis of the situation
4.1. Strategy implementation: In this section, you must actually develop the strategy in terms of planning, organizing, leading and controlling (remember we covered these stages in class). For this section, I recommend you review the content in the chapters from the prescribed management textbook. Specifically, chapter 1 The changing world of management by Samson and Daft session 7. And chapters from Edward Stead’s textbook chapter 2, 3, 4, 7 (choosing and implementing SSM strategies), and 8 (leadership).
4.1.1 Planning: One important element of Planning is to establish objectives therefore, I expect you to indicate objectives for the issues identified in an earlier section. They can address one or two issues only.
4.1.2 Organizing: Be specific as to how you plan the organization of the activities and tasks.
4.1.3 Leading: Proposed who would be in charge of what tasks that you suggested in the strategy
4.1.4 Controlling: Describe how you are going to control and make sure you are progressing in the strategy implementation. What are the indicators you will look at in what period.
Reference list according to Harvard Reference Style
These 6 articles can help you have a well understanding of sustainable principles and so on. And you must use 6 articles as references.

Case Study Sample Content Preview:
PLASTIC COLLECTIVE CASE STUDY By Course Name Professor’s Name University City, State Date of Submission Background to the Case 1.1 Background of Plastic Collective Plastic Collective is a pro-environmental company which was founded by Louise Hardman in 2016 to prevent the disposal of plastic waste into the ocean. Louise came about with the idea after having witnessed a turtle undergoing a slow and painful death as a result of eating plastic. The company’s mission is to prevent further deaths of aquatic life by reducing plastic disposals in the ocean. Plastic Collective achieves its mission through their training programs and portable equipment which transform plastics to valuable items that can be sold for profit. Louise’s company plays a huge role in the market since its recycling machines enable users to transform the plastics to valuable items which, when sold, contribute to improving the livelihood of the communities as well as contribute to the overall economy. Plastic Collective is a privately-owned company that has partnered with other organizations such as Coca-Cola, to empower the communities that reside in Australia. The company mainly targets low-income earners since they are most likely to gain an interest in the machine to make extra money. Aside from that, the organization also targets millennials and Generation X and Z since they make up a majority of the country’s population. Plastic Collective targets these groups to offer them their training and educational services. 1.2. Importance of the Company in the Broad Context. The company’s existence has created jobs for over 70 individuals, who are spread across the firm’s eight offices. Aside from the employees, the company has also created jobs for hundreds of individuals through empowerment and the provision of portable recycling machines. Empowerment is closely related to economic growth, and in the case of Plastic Collective, social empowerment has offered communities access to markets and services which has led to their participation in economic life (OECD 2012, p. 12). From a legal standpoint, Plastic Collective practices sustainability laws which are part of the growing importance of preventing climate change. Additionally, the development of recycling machines such as the shredder proves the company’s importance in sustainable development. The invention of the shredder indicates that the company relies on innovative technologies to achieve its mission and objectives. On a political scale, Plastic Collective has managed to influence the government’s decisions in dealing with plastic pollution. The Senate in Australia recognized the harmful effects of plastics on marine life which had a significant effect on shipping and fisheries, as a result, the government introduced community awareness campaigns and cleanup programs (Commonwealth of Australia 2016, p. 50). Plastic Collective contributes to these strategies by initiating their awareness campaigns and empowering the community through the shredder program. Community empowerment forms part of Plastic Collective’s social responsibility. Empowering the communities, especially those living in the coastal villages, helps to improve their living standards by offering them a means of earning money whi...
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