The Business Case of Massive Inc.

CASE STUDY ANALYSIS: The Business Case of Massive Inc. Name: Course: Professor: Date: An Analysis of The Business Case of Massive Incorporated The Situation of The Case The Business case of Massive Inc. shows a company that aims at making extensive advertising to reach gaming clients and ensure that the company makes extensive sales. The Massive Inc. completed and launched its online network to allow the company to advertise its gaming products. There was a positive reception of the Massive advertising network, although the COO and the co-founder Kathrine Hays perceived this business strategy to be right the target market had become quite complex as the youth at this time especially young males who are the massive consumers of games were hardly reached through the traditional media. This situation obliged Massive Inc. to create an advertising medium for gaming products anchorage on the new technology to reach the young gaming customers who could be found online on most occasions as compared to the analogue media. Massive structured a technological campaign that had a sales team, back-end operational teams and an ad-serving structure to enhance the delivery of the gaming advertising content to the target audience. The opportunity that Massive pursues and primary issues to be addressed The opportunity for Massive Inc. Pursues is the opportunity of creating an extensive marketing platform to reach the gaming target audience. I felt that Massive Inc. was observative as they realized the trend that most of the gaming customers are hardly found through traditional advertising as the age and gender demographics of most of the gaming customers range from 18-34 years and most of the users are males. This opportunity focused on getting three primary personalities in the gaming industry, who are the game developers who include game publishers and the game designers, the media for advertising and the gamers themselves, as the three are the central figures in the gaming industry. One of the issues faced in exploring this opportunity would be involving counterparts in the gaming industry primarily in the production faces and if the colleagues would agree to have their work titles incorporated in the Massive Network to enhance advertising. The other issue was what it would take to appeal to media buyers, and advertisers as advertisers and the media seem to get into deals that promise to be successful as a way of gaining. The other decision that Massive needed to make was how to appeal to the gamers themselves through the advertisements.[Lassiter, Joseph., Gilbert, Clark., and Winston, Victoria. Massive Incorporated. Harvard Business School.] An internal assessment of Massive with support from the Case study The internal assessment of Massive Inc is an introspect that shows the internal operations of Massive Inc. One of the critical internal elements of the firm is useful and effective leadership. Kathrine Hays, who is the Chief Operations Officer and CEO Mitchell Davis were good leaders and had good policies that were quite promising to the successful operations of the firm. Hays had the right marketing expertise, and her leadership was vital in strengthening the relationship between the target audience and the advertisement of the company ...