Case Study: Smartphone Industry (Case Study Sample)
The purpose of this report is for you to gain experience in writing and applying the models and concepts taught in this class to a topic of interest to you.
The challenge is to organize your thoughts and the evidence from the literature in a coherent way and to support your arguments with real evidence that is gleaned from the appropriate literature. What is most critical to me in this assignment is that you cite appropriately and often and that your arguments and focus are logical and that your essay reveals some of the complexity of the topic.
All written assignments will be evaluated for both content and form. The report should start with an introduction in order to capture the reader's interest and place the topic. If possible, add a review of the relevant literature. Next, the report will outline the key points, theoretical issues, trade patterns, or other issues surrounding the debate. This will be followed by a discussion of the findings or empirical evidence. The conclusion will summarize the report and point out directions for further work or related issues. At the end of the report, please include all the references used to support the discussion.
"Essays are made from bunches of paragraphs, which are made from bunches of sentences, which are made from bunches of words. Before you start an essay choose a subject that meets the assignment yet stirs something in your soul."
(Deirdre N. McCloskey, Economical Writing, 2nd edition)
The first step to write this report is to choose a topic. The topic can be quite general but must be related to the material we discussed in class. It can be about a historical event, an industry, about a trade policy, something on the news, or even about a country.
You are free to choose the topic of your choice. Some topic examples are presented below:
A Historical event
• The Smoot–Hawley Tariff Act
• The Perry expedition
• The Embargo Act of 1807
A case study of an industry
• The automobile industry
• The steel industry
• Smartphone industry
A case study of a country
• Any country you find interesting
A trade deal or agreement
• The GATT
• The WTO
• Non-tariff barriers
Case Study: Smartphone Industry
Case Study: Smartphone Industry
A smartphone can be defined as a mobile Internet device that operates under a combination of features from a traditional phone as well as a PDA. This kind of mobile phone offers an advanced computing ability alongside connectivity as compared to the operations of the basic current mobile phones. It can be referred to as an integrated device with mobile phone technology with more advanced abilities to access the Internet. The major difference with the traditional phone is the smartphone has the capability of allowing users to install, add or delete applications and at the same time allow users to personalize the interface. In this case, the smartphones allow users free access to Internet irrespective of time and location making users enter the period of ubiquitous information. The focus of this paper is actually on three smartphone companies within the mobile phone industry; Apple, Samsung, and Huawei (Dinsmore, 2016).
Evolution of the Smartphone Industry
The cellular handsets have integrated with additional functions since their inception. There has been the development of communications technology from large integrated companies that have enabled cellular connectivity as well as making key components including appropriate infrastructure equipment. These companies are also involved in designing, manufacturing as well as the distribution of their handsets. They include Nokia, Ericsson, Motorola amongst other mobile companies. However, the industry displays some level of vertical integration whereby companies such as Samsung produces smartphones, memory as well as other components while on the other hand, Apple designs their own operating systems including the application processor chips. Notably, the production activities take place within a wide global network that encompasses computers, communications, semiconductor, software markets as well as consumer electronics. The various new entrants in the smartphone industry such as Oppo and Huawei can take advantage of the liberal nature of the cellular as well as wireless telecommunication standards and incorporate the ubiquitous Android operating system for the purposes of entering the market and obtaining substantial market share for handsets.
The last two decades have seen the evolution of cellular telephones from analog to digital as well as from basic to smartphones having the capability of communications from data and applications. The major shift within the industry happened in 2007 following the introduction of the Apple iPhone that set the standards in the design of phones (Dedrick et al., 2015). Interestingly, the evolution of the iPhone coincided with that of cellular connectivity for the purposes of providing efficient wireless transfer of data that made possible the use of smartphones. This reveals the level of complementarity that occurred between smartphones and other technologies. The smartphone industry recorded significant growth from approximately 123 million units of sales in the year 2007 to over $ 1450 million sales nine years later (IDC, 2016). There was considerably slow growth in the year 2016 in the value of shipments owing to the saturation of the market. The past experiences in the growth of the market were eminent in developed economies such as Europe and the United States. However, the current growth is being experienced in developing countries with India in the lead.
The average selling price for smartphones has declined considerably within the last decade. In the earlier years, the performance from other associated technologies contributed to the improvement of the smartphone capabilities amidst stability in their prices. The increase in co...
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