Apple and Its Suppliers: Corporate Social Responsibility

Global Supply Chain Case Study
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Global Supply Chain Case Study
Key Points
Featuring in a documentary report, a multinational technology brand, Apple, was confronted with ethical issues and allegations of human rights breach. Majorly the company's key stakeholders, such as suppliers, were involved in violations, especially at Pegatron, as broadcast by the British corporation group (BBC), which asserted the existence of labor rights infringement in China (Lee et al., 2016). Apple had promised to modify its practices after similar problems were reported in 2009, but doing so proved challenging. Therefore, the case raised significant concerns over what the company can do about its corporate social responsibility, what to do to protect employees, and whether to rethink outsourcing strategies. International businesses must rely on benchmark tools for practice standardization and regularly checking their operations. By doing so, firms can stay side right of public views.
CSR
CSR is a commitment by an organization towards exercising responsible actions on matters to do with social, economic and environmental impacts of their overall operations. In other terms, it is a commitment by the organization towards the greater community. CSR is one of the most important cogs for the progress of any organization, as it reflects what the company does inside, to the outside world. It helps to build the reputation and the brand of the organization in the long run. Participating in CSR portrays the organization as one that is caring about the wellness of the community in which it operates; and not just focused on profit making. Applying corporate social responsibility (CSR) is essential for the company's benefits of improved customer satisfaction or attracting investment and boosting employee engagement. CRS reflects the business's self-governance, accountability, and commitment to enhancing the wellness of critical stakeholders. The practice increases organizational behaviors and improves relationships at workplaces (Lu et al., 2018). When the society embraces an organization as a result of good CSR, it becomes a win for the organization. Once a worker thinks his employer is doing right, he is more likely to do the same thing in areas of operation.
Public Opinion
Most scandals have been brought to the limelight by whistleblowers, most of them through the media. It can therefore be seen that the media is a ‘gatekeeper’ in the running of corporations. To a varying extent, media play a vital role in letting the public know what other individuals or representatives think and behave. The media often acts as the mouthpiece for relaying information, either to the public or to the relev...