MGO 403: Opportunities In Yogurt Market Advantages Of Chobani

Chobani
Name
Institutional Affiliation
Chobani
In the last few years, the yogurt market has recorded an increase in the total sales. Companies like Chobani have managed to improve on their total income generation. The success can be attributed to the opportunities that are available in the yogurt market and the strengths of individual firms. The paper explains the opportunities in yogurt market and the advantages of Chobani.
The available opportunities that have contributed to the growth and expansion of the yogurt market include increasing demand for dairy products, growing profitability, and rates, production of new products, the availability of venture capital and technological improvements. Dairy products like yogurt are common among different groups of people, especially the teens. As a result, their demand has increased. With growing demand, companies have been forced to produce more products of different tastes and ingredients to attract more customers. There are also financial bodies that readily avail capital for firms for investment purposes. The investment is further made easy with technological improvements that have enhanced production and product promotion.
As a yogurt company, Chobani has managed to thrive due to improved product promotion techniques, the CHOmobile retailing, attractive products and positioning and fair pricing. In the last few years, Chobani has managed to produce quality yogurt products that meet market demands. It uses the CHOmobile retailing to ensure that its products are available to the customers in different locations. It has managed to rebrand and package its products in various forms that are attractive to the people. Regarding product promotion...