Case # 25: Nintendo’s Wii

One page of case analysis. 

SIB 429 Case Analysis and Presentation Guidelines 

 Each group will be assigned a case (at the end of the textbook). Here are some guidelines:  Your case analysis will address the questions on the Case Question Guide that will be provided to you and posted on Blackboard. Answer those questions by using the theories and concepts covered in class. The cases will have relevant content to the most recent lectures from the class.   Failure to incorporate concepts and theories learned in class into your case analysis will significantly affect your grade. You should push yourselves to think theoretically, and see how the concepts covered in class relate to the case material. The cases are all written matching the theories, so you should be able to draw linkages; just make sure to read the chapters and your class notes before solving the cases.   Groups will generate additional discussion questions for the class. To do this, you will go beyond the information provided in the case. You should scan the recent news media (i.e. WSJ) for relevant and up-to-date news, and provide relevant and thought provoking information to enrich your analysis.   Group written case analyses are expected to be 5-7 pages. Presentations should be around 20-25 minutes based on your report, followed by a 10-15 minute discussion.   The presenting group will play a leading role in class discussion by outlining what they think are the central issues in the case, analyzing these issues, and presenting the results of their analysis to the class. It is the responsibility of the presenting group to lead a further discussion of the case involving the rest of the class.   It is important that each group member should participate during the case presentation. One group member should not dominate the case presentation. It is primarily your responsibility to eliminate free riding and ensure that team members participate. The incentive alignment mechanism will be the peer evaluation forms at the end of the course. Individual members who have not contributed to the group effort will have the final grade for the cases adjusted to reflect their actual contribution level (see grading section for more details).   You should bring one (1) hard copy of both the case write-up and the presentation slides to the class, and hand them to me before your presentation. The case presentation schedule is available on the class schedule.  Students not presenting on the day of a case presentation: Each student will write a one page write-up for each case presented (unless the case is assigned to your group and you are presenting that day). You are supposed to address one (1) of the questions from the “Case Question Guide” posted on Blackboard. You should not reiterate the points in the case, but rather you should provide thoughtful reflections/answers to the question you chose. You are not going to write this one page write-up for the case you will be presenting (that leaves you with 5 case write-ups). Case write-ups are due at the end of the class when the case is presented, hard copy only. 

CASE QUESTION GUIDE  Case # 25: Nintendo’s Wii  Please use concepts and theories covered in class (through Chapters 2 and 3, i.e. Porter’s Five Forces, Resource Based View, Value Chain Analysis) when you tackle following strategic questions.  You are encouraged to go beyond the information provided in the case (library sources, recent news articles about the company) when drafting your strategic analysis.  Questions: 1. What were key forces in the (1) general and (2) industry environments? (Chapter 2) 2. What internal resources and assets did Nintendo have that gave it a competitive advantage? (Chapter 3) Was the competitive advantage sustainable? Why? 3. How did Nintendo compete? How did competitors’ moves affect Nintendo?  4. Going forward, what do you suggest Nintendo?