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7 pages/≈1925 words
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Case Study
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Case Analysis of “Alibaba and the 2,236 cyber thieves (Case Study Sample)


case "Alibaba and the 2,326 cyber thieves1" will upload
There is no one best way to analyze a case just as there is no the single correct way to internationalize a business or tackle a marketing problem. Note too that there is no right or wrong answer. Also case studies are just like your life: In most situations, you are very unlikely to be in a position to know all the facts or information you would like in order to find a “perfect” solution for a problem. However, I expect you to focus on as many of the following points as possible, which would help you to analyze case studies more effectively:
Analysis of industry, market and other environmental factors: You are expected to discuss the following: structure of firms competing in the industry, performance of the industry (e.g, growth rate), strengths and weaknesses of competitors, buyer behaviors (e.g., where they would buy, what features they look for in a product, when they buy, etc.), drivers of success in the industry (e.g., innovation, product quality, low price, etc.)
Analysis of the focal company (Alibaba): You are expected to discuss the following: distinctive competency of the company, nature of the company’s market offerings, past and present performance and factors that led to the current position of the company. A SWOT analysis may help.
Action plan: You are expected to discuss the following: choices that are available to the company (please identify at least two), pros and cons of each choice.
Potential outcomes: You are expected to discuss the following for each of the choices identified in #3: possible reactions from the customers, competitors and the value delivery network, potential impact on profitability and future performance of the company.
You need to make a recommendation to the company among the choices identified earlier. Note that recommendations are required to provide actionable, operational and strategic guidance to the company/industry/country. It would be a good idea to discuss in details why you choose the recommendation as well as why you dismissed other alternatives.
You are also expected to provided answers (explicitly or implicitly) to the questions listed at the end of the case.
It is a good idea to do additional research about the company and/or the environment facing the company.
Expected length: About 2,000-2,500 words excluding references.


Case Analysis of “Alibaba and the 2,236 cyber thieves
Case Analysis of “Alibaba and the 2,236 cyber thieves
Electronic commerce, commonly known as e-commerce involves the transaction of information via the internet. This process enables businesses and consumers to comfortably buy and sell goods and services which cannot be possible due to geographical limitation or cost of the middleman. E-commerce has become the most convenient means of trading and one of the leading players in this industry is Alibaba.
Alibaba is an online portal that connects manufacturers to various businesses all over the world which was founded in 1999 by Jack Ma. Alibaba has since become an overnight success as it connects both consumers to consumers through its platform and businesses to the consumer through it platform (Indvik, 2012). Its innovative strategies allow users to register on its online shop using ID and debiting or crediting funds in these accounts on its Alipay program (Indvik, 2012).
Alibaba launched its B2B marketplace in 1999 investing $ 60,000 as a team of 18 people led by Jack Ma. Alibaba was established to assist Chinese companies to connect with other 

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