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unit five case study: Ritz-Carlton + (Case Study Sample)

Read the Ritz Carlton case study in Chapter 13 on page 379 in your textbook. Answer the two following questions. 1. How does the Ritz-Carlton match up to competitive hotels? What are the key differences? (Answer should be at least 275 words and one additional source) 2. Discuss the importance of the “wow stories” in customer service for a luxury hotel like the Ritz-Carlton. (Answer should be at least 275 words and one additional source) source..
Case study on Ritz Carlton Name: Institution: CASE STUDY ON RITZ CARLTON How the Ritz-Carlton match up to competitive hotels and the key differences. Ritz Carlton has beaten all the odds to stand out of the ranks. The success of the hotel dates back to the early twentieth century when the hotel revolutionized the travelers’ views on the hotel. The hotel provided the guests by providing high class personalized customer care and luxury. The RitzCarlton hotel exceeds all its competitors in the industry by far. The hotel is a match to no other hotel (Brown, 2000). The RitzCarlton satisfies the expectations of the guests by far compared to other competitive hotels. To achieve this success the Ritz has applied some necessary steps of marketing. The Ritz has a policy of ensuring that the hotel takes care of theirguests. The hotel has sort to satisfy the international and local customers who carry the name of the hotel with pride. The hotel follows up on the customers through phone calls. They ask the guests functional and emotional questions. The questions give the customers a sense of belonging. The other step is the empowering the staff. Through this, the staff is proud of who they are and whom they work fo...
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