Fundamental Aspects of Program Evaluation
Write a 4 page essay in which you discuss fundamental aspects of program evaluation in the case scenario below. First, read the background readings for this module to provide you with sufficient perspective. You are also encouraged to search the current literature and read other materials to formulate your understanding.
Suppose that you are a consultant tasked with developing an evaluation plan for a health program. At a business meeting, a colleague asks for clarification on exactly what "program evaluation" is and how it is different from pure research.
Define program evaluation in your own words and explain why it is done.
Explain how program evaluation is different from pure research. Hint: Enter search terms such as "program evaluation vs. pure research" into a search engine. Be sure to draw upon a variety of scholarly sources for this assignment.
Coffman, J. (2002). Public Communication Campaign Evaluation: An Environmental Scan of Challenges, Criticisms, Practice, and Opportunities. Retrieved from http://citeseerx(dot)ist(dot)psu(dot)edu/viewdoc/summary?doi=10.1.1.573.1287
Menix, K. (2007). Evaluation of Learning and Program Effectiveness. The Journal of Continuing Education in Nursing, 38(5), 201-208.
Priest, S. (2001). A program evaluation primer. The Journal of Experiential Education, 24(1), 34-40.
Taylor-Powell, E., Steele, S., & Douglah, M. (1996). Planning a program evaluation. Retrieved from http://www(dot)racialequitytools(dot)org/resourcefiles/G3658_1.pdf
Program Evaluation
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Program Evaluation Definition and Uses of Program Evaluation Program evaluation involves a systematic process where an assessment of the design, implementation, and effectiveness of a particular program is undertaken. In such a utilization-focused approach, the perceptions, views, and opinions of stakeholders are considered crucial elements (Priest, 2001). Such a process is essential since it determines the efficacy of such a program by determining its relevance and value to guide future actions and improve performance. Evaluations can thus be undertaken on different parts of the program, including its formulation, processes, outcomes, and impact based on the scope required (Priest, 2001). Program evaluation is thus important to organizations since it allows them to assess their work over time and develop appropriate interventions when necessary to maximize benefits to stakeholders (Taylor-Powell et al., 1996). In the health sector, program evaluation is particularly important due to the perceived impact of any intervention implemented through a particular health program. Consequently, program evaluation provides a basis for evidence-based decisions based on the organization’s strategic goals. Program evaluation is conducted for a variety of reasons in organizations. Firstly, program evaluation is intended to improve the effectiveness of the program in the long run. This can be achieved by assessing the strengths and weaknesses in the program and making appropriate changes to improve the program and achieve better results. Secondly, program evaluation is also used to provide accountability by showing evidence of program achievements and improvements (Menix, 2007). For instance, in cases where external parties fund such a program, such procedures are required to confirm the attainment of the program’s goals and objectives for continued funding. Apart from that, program evaluation can also be used to provide a basis for program replication. Best practices, as perceived from well-performing programs, can be copied and applied to areas requiring similar programs. Lastly, program evaluation can also assist in properly allocating project resources since it offers information on prior usage (Priest, 2001). Therefore, by understanding previous patterns, the program can better allocate resources to the areas most needed. Program evaluation can thus have immense benefits to organizations and can assist them in achieving their goals and objectives efficiently. Differences between Program Evaluation and Pure Research Program evaluation and pure research differ greatly in scope and application across different contexts. With both having their distinct purposes and goals, they are considered to be essential parts of advancing knowledge and improving performance in different spheres of the world. Therefore, pure research is considered an academic endeavor to create novel knowledge, while program evaluation i...
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