Zipcar

Please read the following instructions and write about www(dot)zipcar(dot)com Web 2.0 Principles (6 marks) - 2 Paragraphs Find at least three examples of web 2.0 principles that apply to your site. Explain which principles the examples illustrate and what benefits they provide to both the user/customer and the firm/organization. Search Engine Optimization: 
Look at some of the keywords (and keyword phrases) that have been incorporated into these pages (view menu > view source or something similar in most browsers)
Use the Google Keyword Tool here: https://adwords(dot)google(dot)com/select/KeywordToolExternal?defaultView=3
Imagine some of the keyword phrases that potential customer/users might type into Google. Create an optimized list of keyword phrases by checking Keyword Search Volume and Search Volume Trends. 
 (5 marks) You must come up with a list of at least ten or more two+ word phrases (ex. Toronto colleges, colleges in Toronto). These should not include the name of the organization or web site.
Provide a brief explanation as to how you came up with this list.
 (FOCUS ON TORONTO OR CANADA) (5 marks) Put the keyword phrases you selected into a table (Excel spreadsheet) with the competition, global monthly searches and local monthly searches (likely for Canada in English).
 (5 marks) Paste in the current Title and Description. Based on some of the keyword Phrases that you chose, come up with a new title and description for the home page of the site you chose. Make sure that at least some of the phrases are incorporated into this title and description. Briefly explain your choices. *Please use online sources and include the links Hi, I would like to edit my order. Please do the Web 2.0 principles part. And instead of doing the Search Engine Optimization part, write the following: eBusiness Models - 2 paragraphs What is the primary (most important) eBusiness model for the site? 
Explain your choice. What are two secondary eBusiness models for the business? 
Explain your choices.