Tesla's Competitive Strategies

Tesla Marketing Strategy
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Tesla Marketing Strategy
Tesla is an automobile company that majors in electric vehicles generation globally. Competition in the automobile industry has increased in the recent past. Tesla is one of the organizations that have managed to keep up with the demanding change in the automobile industry. With the rising market competition due to the quality of the products that the company produces. The demand for electric vehicles is increasing globally; therefore, there is a need for the company to expand to various regions across the globe to enlarge its market share. The expansion will create flexibility in handling customer complaints and improving service delivery (Gali, 2020). The company also intends to implement an efficient supply chain and employ qualified personnel in various departments. By implementing these plans, the company would reach a wider market and be competitive in the industry.
Further, Tesla manufacturers have implemented various strategies to enable them to control the motor vehicle industry. These strategies include service stations and online sales, developing a program to motivate customers to give feedback on their cars, and encouraging customers to go to a dealer for repair. The company also strives to produce luxury cars that meet consumers' satisfaction (Gali, 2020). To implement the strategies in place, the company must evaluate the current leadership based on their knowledge and identify the risks that the company may undergo after launching the Model S cars. After evaluating leaders, the company ...