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Essay Available:
Pages:
2 pages/≈550 words
Sources:
Check Instructions
Level:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
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Topic:

Managing Advertising Conflicts Business & Marketing Case Study (Case Study Sample)

Instructions:

Case Study:
As Advertising Manager for your company, you are responsible for making sure all ads produced for items on sale every week are accurate. This week however, you noticed that some items were mislabeled with the wrong prices and that the ads are being distributed nationwide instead of the regular targeted zones.

To correct the problem would require your company to recall the old ads, print new ads and distribute them at a higher rate per piece. The overall cost in the end would be $125,000 over the budget. What would your decision be and how would you defend your actions to the CEO?

Submit your responses to the following case in a Word document.
Please number each of your answers. This is very important so that I understand which questions you are responding to.
Please answer the questions completely.

source..
Content:


Managing Advertising Conflicts
Name:
Institutional Affiliation:
Managing Advertising Conflicts
Advertising products form part of the marketing and sales promotion aimed at ensuring that the products and services offered by the company can reach large audiences and ultimately increase sales. Therefore, advertising budgets consume a significant portion of the marketing funds intending to reach more potential clients who might make a purchase. Proper advertising targeted at the right consumers can increase revenue hence must be made with strict adherence to the target market and segments (Baines, Fill, Rosengren, & Antonetti, 2017). In this case, the advertising was sent to a national audience without the usual targeting with several inaccuracies in the pricing of products.

...
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