Managing Advertising Conflicts

Managing Advertising Conflicts
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Managing Advertising Conflicts
Advertising products form part of the marketing and sales promotion aimed at ensuring that the products and services offered by the company can reach large audiences and ultimately increase sales. Therefore, advertising budgets consume a significant portion of the marketing funds intending to reach more potential clients who might make a purchase. Proper advertising targeted at the right consumers can increase revenue hence must be made with strict adherence to the target market and segments (Baines, Fill, Rosengren, & Antonetti, 2017). In this case, the advertising was sent to a national audience without the usual targeting with several inaccuracies in the pricing of products.
In the long run, such a mistake would cost the company much more, especially since the pricing of the products was wrong. In the case where such products reached a huge number of potential clients, the revenue would be significantly lower due to the price differences. Furthermore, the number of complaints would also be much higher in instances where clients are given different prices than the ones advertised initially. Therefore, correcting this mess would require the recall of the old advertisements and replace them with new ones that reflect the actual prices. Furthermore, the distribution would also require targeting to ensure that regions with higher performance rates and potential consumers receive the priority.
As the advertising manager, these problems fall directly to him since he/she is required to countercheck such advertisements before they are printed out and distributed. While some problems may arise due to delegated tasks, the final approvals must come from the manager. In this case, the best decision would be the recalling of the old advertis...