Philip morris. Business and Marketing Case Study.

Phillip Morris
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Philip Morris
As Mr. Hamish Maxwell Chairman and CEO of Phillip Morris, what should you do next?
The best strategy is to study the market the company wishes to invest in. The market study involves detailed research on potential clients, demographic behaviors, and competitors. These will pre-inform the CEO on what the new company should do to realize a starting threshold for their business. There is the mentioned danger of uncertainty of the market in the food industry. This is a dilemma most companies have to contend with. As the CEO, the right strategy is to use the study's information to design a starting plan and invest in the food industry while expanding depending on the favors the market presents. A proper plan should be devised to set off the shareholders' debts once the business stabilizes. Th...