Case Study: Nordstrom Rack

The video link is https://www(dot)viddler(dot)com/embed/fd437bba

11.3 Nordstrom Rack Case Study DiscussionThe purpose of this assignment is to understand how organizations can improve their operations through listening to their customers.
Directions:
Watch Nordstrom Rack video
A answer all the questions below in your initial post:
1. Why do people shop at Nordstrom Rack (exchange)?
2. What is the key situation faced by Nordstrom Rack?
3. List Nordstrom Rack’s main Strengths
4. List Nordstrom Rack’s main Weaknesses
5. State their central marketing objective (must synch with # 2)
6. Describe the typical customers purchasing clothing (target markets)
7. Describe the typical customer purchasing behavior for clothing (Extended, Limited, Habitual, Impulse)
8. How does Nordstrom Rack create value?
9. Make one value creation recommendation (must synch with # 2)
10. Make one value capture recommendation (must synch with # 2)
Grading criteria is the number of correct responses in the 10 items above. Answers need to reflect understanding of concepts covered in chapters 16 and 17.
You will not be able to see the posts of your classmates until you make your initial post. While you are not required to reply to your classmates for this assignment you are encouraged to read the posts of your peers and look for any disagreement or alternative viewpoints. If you provide constructive feedback to a classmate or two, it will count towards your total grade. This means if you make one mistake on any of the questions above, you can offset that mistake through participation and still get an A.