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5 pages/≈1375 words
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Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
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Topic:

Cycles Devinci’s expansion to Asia Pacific Business Case Study

Case Study Instructions:

Case available at https://hbsp(dot)harvard(dot)edu/import/714464.
WRITER_ ASK SUPPORT FOR PASSWORD AND USER
Simon Brodeur has hired your consulting firm to lead the assessment of the expansion of Cycles Devinci to Asia Pacific. Your goal: to develop a plan to achieve the objective of 1,000 bikes sold annually in the Asian-Pacific market within three years.
Your memo will summarize your strategic plan. Consider that:
Brodeaur needs a succinct and analytical memorandum (that is, the write-up follows a memo format and not separate answers) of no more than 1,500 words (add the word count at the top of the first page). This is a maximum, not a minimum.
The header and any tables and/or graphs that you include do not count against the word limit. Use 11-point font and 1.5 line spacing.
The memo must center on:
A roadmap to internationalization in Asia Pacific for Cycles Devinci.
Objective support of your arguments.
Apply course concepts and frameworks. For instance, if you assess that a particular characteristic of the firm is a core competence, it should have passed the three tests suggested by Prahalad and Hamel.
Use data whenever possible. For instance, you can use the tables of cross-national distances (https://www(dot)globalscopelab(dot)com/page20.html) to build the CAGE framework. Broadly, you can use any database, such as the World Development Indicators.
Answering the questions,
What are the Asia-Pacific countries that offer the most potential for meeting the objective?
What are the key distances that are likely to drive Devinci’s performance in such countries?
What is (are) the strategy(ies) to manage distances that you advise the firm to apply?
What entry mode(s) should Devinci use? Why? Are you considering the degree of economic integration, such as trade agreements, between Canada and those countries?
Recall that only you can contribute to produce your memo and this will be online checked for plagiarism.

Case Study Sample Content Preview:
MEMO
TO:
FROM:
DATE:
SUBJECT: A roadmap to internationalization in the Asia Pacific for Cycles Devinci
Cycles Devinci has already established itself in the Canadian market. It has become the leading market player, and this is attributed to how the brand entered the market. The management also made informed choices regarding how to enter the market, including researching the market on the most appropriate market entry modes.
Further, the brand chose effective distribution channels, which has helped the brand to achieve success in the market. As such, the brand is now considering expanding to the Asian market. Therefore, the roadmap to its internationalization in Asia pacific is presented in this memo.
The Asia-Pacific countries that offer the most potential for meeting the objective
Mexico is the Asian-Pacific country that would provide the business with the most potential to achieve its goal. PESTEL analysis shows that Mexico is the most suitable market for Cycles Devinci to invest in. The political factors showed that Mexico has a conducive political environment to support the growth, expansion, and success of Cycles Devinci once the business invests in the background. For instance, it was shown that although there is a high poverty level due to geographic, individual, and political factors, it was also demonstrated that both the IMF and World Bank programs had been implemented to help in reducing poverty. As such, this will help in improving the living standards of the population and also improve their purchasing trends.
The economic analysis showed that the country has a favorable economic climate. This was evident because it has a high GDP, high per capita GDP, steady and high growth of GDP (4.5% per year), and the inflation rate is lower compared to other markets (4.6%). These factors show that the market is maturing, and the business will enjoy the flat inflation rate, implying that profitability and sales trends will remain relatively constant. Therefore, Cycles Devinci will benefit from the increased ability of customers to purchase more groceries from the business.
The social environment also favors Cycles Devinci. It was established that 76% of the population lives in cities, and rural-urban migration is due to a lack of unemployment opportunities in rural areas. This means that there is a ready market in the cities, and so Cycles Devinci should target establishing its stores in the cities. The ready market in the country will also mean that it is easier for Cycles Devinci to penetrate the market and even identify and establish new market niches.
In terms of technological analysis, it was shown that technology has changed the lifestyle and buying patterns of consumers. For instance, recent developments in electric cycles have enhanced the potential customer base, as well as creating innumerable opportunities for businesses. Cycles Devinci can take advantage of this technological development to utilize social media marketing and setting up an online store where customers can place orders for deliveries and also seek information regarding the products and services offered by the business.
The legal environment of Mexico is also suitable for Cycles Devinci. Even though the legal environmen...
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