2 pages/≈550 words
Business & Marketing
MAZDA Case (Advertising) (Case Study Sample)
Find the attachments, read it, and then answer the discussion questions on page#6 on MAZDA Case see the power point to have an idea about the class and the assighnment. Thanks. source..
MAZDA CASE Name: Course: Professor name: (February 14, 2012) Mazda Case (Advertisement) 1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda ProtÃ©gÃ© and MAZDA6. How is each IMC element used to market automobiles? The integrated marketing communication is a form of communication where the product being advertised is branded and given a look that appeals to customers with certain needs as effective. This mode consists of using the media as the channel of the communication about a product to the customers. The role of the IMC in the marketing of the Mazda protÃ©gÃ© and the mazda6 is that by using this method the cars are made to appeal to the consumer needs. The advertisement of the Mazda protÃ©gÃ© is positioned first with a branding using the tagline "get in be moved" this is a means intended to appeal to the customers who are buying it. The campaign of the advertisement is ...
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