Hi,
This is the Marketing Problems-Application and Decisions course.
Please follow the rubric and provide more details.
Thank you.

The University of Windsor is situated on the traditional territory of the three fires confederacy of first nations – the Ojibwa, the Odawa, and the Potawatomi.

Prerequisites:

It is your responsibility to withdraw from this course during the two week add/drop period if you have NOT successfully passed the following pre-requisite course(s): 

2 courses needed from: 04-71-100, 04-74-131 (terms 2014 Winter or later only), 04-74-231 (terms 1982 Fall through 2013 Fall only)

Failure to withdraw will result in your automatic withdrawal by the Registrar’s Office at any time during the term. NOTE: The student is responsible for fees and tuition incurred for the course until the withdrawal date.

Course Description:

From Student Information System: “The application of concepts and techniques in marketing through the use of cases and simulation gaming. The course will apply the concepts learned in 74-131, principles of Marketing, in a managerial decision making format.”

Course Aim:

To develop practical marketing decision-making skills.

Learning Objectives and Expected Outcomes:

Marketing decision-making skills are developed through practice. To accomplish these objectives, the course will employ testing, case analysis & marketing assignments. The case analysis and assignments, collectively referred to as assignments, are designed to place you in the position of a marketing manager so that you can make “realistic” marketing decisions. These assignments will contribute to developing report writing, analytical and creative skills. The assignments will require working individually as well as in groups.

You should be able to:

• Expand your understanding of marketing frameworks, principles and concepts;


• Understand the interaction of the various components of the marketing strategy;


• Examine selected techniques and processes that can be used in marketing decision-making;


• Have demonstrated professionalism (personal and social responsibility) toward class participation;


• Be able to think critically about marketing strategies, tactics and problems;


• Develop an understanding of and skill in the marketing decision-making process; and


• Work with spreadsheets and forecast programs to develop and interpret sales forecasts.

Class preparation and in-class participation are expected and essential in developing an analytical approach to marketing problems.

Bachelor of Commerce (BComm) Assurance of Learning (AoL) Goals and Course Objectives:

Each Odette Program has learning goals and learning objectives. Together, these define the knowledge, skills and values possessed by our graduates. Rubrics for each program learning goal are available on the Odette School of Business Course Policies document on the Blackboard website for this course. This course contributes to the following BComm program learning goals through the course learning objectives listed below.

MKTG 2320 the following learning objectives are taught and tested:

Secondary Data Use, Evaluation, Focus Groups and Interviews: 

This course can be expected to be evaluated as part of either an internal or external quality assurance process and reporting requirements to funding agencies, and as research data for scholarly use. As a student in this course your online student data (e.g. data from Blackboard) will be used for evaluating the course delivery and your engagement in the various aspects of the course. This will only occur after final grades have been submitted and approved so it will not have an effect on your grade. This course data provides information about your individual course usage and activity during the time that you are enrolled in the course. Your anonymized, aggregated data may also be used in the future in reports, articles or presentations.

During the final weeks of the course you may also be invited to participate in further research about the course. If you decide to participate you may be asked to fill out anonymous online questionnaires that solicit your impressions about the course design and student learning in the course. The survey participation is voluntary and no questions of a personal nature will be asked. Your participation will have no effect on your grade and your instructor will not know who participated in the surveys.

Finally, at the end of the survey you may also be asked if you want to participate in a focus group or in interviews after final grades have been assigned in order to gather yours and other student opinions about specific course delivery methods and technologies used.

Textbook and Other Materials:

• Pearson Custom Business Resources: Strategic Marketing Problems (Kerin and Peterson) (2015), 2nd Custom Edition. This is a custom order book for MKTG 2320 and is available in the bookstore; chapters one through nine. All chapter presentations will be uploaded to the Blackboard Resources Section.


• Other resources: Periodically I may make other materials available on Blackboard. You may find these materials helpful as an indication of the things I will consider important when grading assignments.

Class Schedule, MKTG 2320 – Summer 2020 (Section 91):

PREPARE ALL QUESTIONS AND BE READY TO DISCUSS THEM IN CLASS. ALL CLASSES WILL START PROMPTLY AT 10:00AM IN MICROSOFT TEAMS, UNLESS OTHERWISE NOTED.

Course Assignments and Grading:

Case Analysis Presentation:

Since this is a business class, case analysis is vital to the learning process. 15% of your grade will be based upon your presentation and discussion of cases. Although attendance is not formally required, it will be difficult to earn participation marks if you miss sessions. 

Case presentations will be done in seven teams of eight (8).

Each team (will be determined in class) will do one (1) case analysis presentation to the class. Each presentation should address an overall appraisal of the company and address the key issues facing the company, review the alternatives, make recommendation along with any financial and risk considerations. If it is an actual company, a current assessment needs to be provided on the status of it. 

The presentation needs to be kept to a maximum of 40 minutes. Time for discussion (20 minutes) will be allowed and is encouraged by all. For the case presentation, by the second class you will create your own groups of eight (8), of which final size will depend on final enrollment. If necessary, I will assign ungrouped class members to groups after the second week.

Case Analysis Summary:

It is vital that the student read the cases before coming to class. Participation is not possible if the cases are not read. Case summaries will be individually done for four (4) of the cases that you have not presented.

For case summaries, you will be expected to identify the:

• Problem;


• Key facts contributing to the problem;


• Alternatives with the advantages and disadvantages of each; and


• Recommendation with rationale.

The Summary should be no longer than 4 double-spaced pages and will be due on Friday before 4pm of the week in which the case presentation was completed. This submission is to be completed through the Assignments section of Blackboard. Please note, all submissions will be assessed using SafeAssign for any potential plagiarism. Groups presenting on the date of the case presentation will not be completing the summary for that case, and are excluded from submitting it.

Cases:

Digital copies of the cases will be provided throughout the semester using Blackboard Resources Section.

Examples include:

- SWISS ARMY

- KRAFT FOODS

- TESLA MOTORS

- NETFLIX

- SAMSUNG

- STELLA ARTOIS

Participation/Teamwork:

Participation/Teamwork (5% of final grade): I employ lectures, analysis, presentations and class discussions to facilitate your learning experience. As there is group work and you depend on each other for grades, only those group members who contribute should get credit for it. Peer evaluations will count toward your final grade. Please note that simple attendance does not constitute participation. Your involvement in class discussion and asking questions in or out of class makes a difference, especially if your questions give evidence that you have given thought to the class materials. It is important that you are part of this community of scholars! Note also that up to half of the 5% of the final mark given for class participation may come from the professor’s subjective evaluation of your involvement in the class. A participation rubric will be released and reviewed in class.

Peer Evaluation and Contribution:

A peer evaluation will be applied to group marks when I calculate individual marks. Evidence of superior contribution, or lack of contribution, will be taken into consideration. The evaluation is attached and is subject to instructor evaluation and analysis when received. Students who receive a unanimous score of 0, denoting non-performance, will receive a grade of 0 for the group mark. Students whose score is lower than 5, as assessed by group members, will receive one-half of the grade received by the group.

How to Do Well In This Course?

• In the spirit of learning by doing, this course requires you to do “work” every week. This is not the type of course that you can solely study once for a midterm and once again for a final. I assume you will have read the assigned materials and therefore you will have this base knowledge to actively participate in the discussion. You must read the assigned materials before class each week.

• Contributing ideas during each class is paramount in this course. It is not optional. In preparing for each class, you will get a handle on the materials, which will result you in turn doing well on the written, oral and participation components of evaluation.

• What you get out of this course depends on you, not the instructor. The job of the instructor is to orchestrate learning opportunities. It is up to you to take advantage of such opportunities.

• This is a “business” course in a “business” school. Your fellow student and I expect you to act like an Executive. They have passion and commitment. They show up on time. They do their preparatory work before meetings. They collaborate to clarify and test their thinking by exchanging ideas (not by sitting silently throughout the whole meeting). They strenuously argue to explain their point of view realizing that our challenger today might be our partner tomorrow. They think in terms of dollars and cents and talk specifics.

• 20% of your final grade is dependent upon group work, ensure your team is well aware of this.

The following will be uploaded to the Blackboard course website:

-          Case Presentation Guideline and Rubric

-          Case Analysis Summary Guideline and Rubric

-          Participation Guideline and Rubric

NB: Written assignments must be submitted through Blackboard and will be reviewed by SafeAssign.

Course Website:

• The course website can be accessed through Blackboard (https://blackboard.uwindsor.ca/) under the course number MKTG 2320. You must be registered in the course to access the website.


• Microsoft Teams will be the only live class resource. Any pre-recorded lectures will be uploaded to Blackboard.


• Please check Blackboard frequently for announcements, course materials and your grades. Forms for group project contributions are also available on Blackboard.


• All assignments should be submitted through the course website. Communication with the instructor should be done through this system. 

Odette School of Business Policies: