2 pages/≈550 words
Business & Marketing
Lessons learned in information systems management (Case Study Sample)
ASSIGNMENT: The student is to critically analyze the Apple case found in Baltzan & Phillips, Chapter 1. from (Bibliographic Citation: Baltzan, P. and Phillips, A. (2009). Information systems in business. In Business Driven Information Systems, 2-40. Retrieved April 30, 2010, from http://www.coursesmart.com/0077271130/ch002) In particular, each student updates the case information by new research to include Apple's other product lines and decides the lessons that have been learned for information systems managers, in a succinct report that includes an executive summary. The assignment requires you to complete a case analysis in information management. Please research current sources and update the information found in the text as you prepare your analysis. Please make sure you identify the key issues and questions in the case, and then offer your suggestions and ideas on how you would go about addressing them. Try to incorporate insights based on course and case learnings, your own experience, and observations/knowledge of other companies (preferably, but not necessarily, in the same industry/segment) that might have encounterd similar issues. Don't refrain from suggesting innovative or bold proposals - but try to provide a cogent rationale for your proposals/approaches. You should submit ONE file. The questions following the case may be used to guide your analysis but should not limit it. Regardless of the approach you take to analyzing the case, you should address key challenges/issues facing the company/industry, identify and analyze possible solutions/alternatives, and provide criteria/reasons for selection of superior solutions/alternatives/directions. Of course, all this should be done in the overall context of the company goals/strategy and market environment/conditions. Please label and organize your sections appropriately so that readability is enhanced. One long continuous narrative makes for difficult and often dull reading! source..
INFORMATION SYSTEMS MANAGEMENT Name: Grade Course: Tutor`s Name: (30, November, 2010) Information Systems Management The Apple Computer Inc Case Apple Inc is an American multinational corporation that deals with designing and marketing of consumer electronics, computer software and personal computers. The best-known hardware products for the company includes; iPhone, iPod, and the ipad. The company`s software products include Mac OSX operating system among many others. This assignment critically analyses the Apple case found in Baltzan & Phillips, Chapter 1. Issues Facing the Apple Computer Inc In innovation, the research and development cupboard is getting bare. Jobs constrained long-term research and development long time a go, and currently, its staff concentrates on products due out in the next one year. If this is not going to change, particularly when it concerns the software, that usually takes years to percolate, the company might found itself loosing to its rivals who have far large research and development kitties like Intel and Microsoft. Concerning the new markets, PC is now not the only net access device, there are web phones among others. In this market...
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