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Joie de Vivre Hospitality (Case Study Sample)


Unit II Case Study
Video Case: Strategic Management: Joie de Vivre Hospitality
Instructions: Read the video case in your textbook, titled “Strategic Management: Joie de Vivre Hospitality,” then watch the corresponding video in the Unit Study Guide. Answer two of the Discussion Questions on page 81. Be sure to restate each question in your own words before answering in essay format.
Your total assignment response must be at least 400 words in length. You must use at least your textbook to complete this assignment. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
Course Textbook
Dessler, G. (2015). Human resource management (14th ed.). Upper Saddle River, NJ: Pearson Education.
Pearson Link: http://media(dot)pearsoncmg(dot)com/ph/bp/bp_video_links/2013/mgmt/hrm/JDVH-VID2-WEB640.html


Video Case: Joie de Vivre Hospitality: Strategic Management
How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
The Joie de Vivre (JDV) hotels are unique in their areas of operations as they have consistently highlighted the kitschy atmosphere for customers since the hotels came into operation in California (Dessler, 2015, 2015). To differentiate themselves from the other boutique hotels, they integrate the local culture but without focusing on one fit all model. Incorporating the unique elements in a hotel’s location has been vital to the success of the boutique hotels, even as the hotel emphasizes customer loyalty. This has been achieved by focusing on the customer needs rather than the competitor business operations. It is as though, the guests have a sense of discovery because of the hotel’s uniqueness at a low price, and it attracts even young creative artists to rock stars who do not feel out of place in the unique settings.
Since branding and meeting customer expectations are some of the main factors that influence the popularity of these hotels, it is no surprise...
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