JDV Hospitality

Video Case: Joie de Vivre Hospitality: Strategic Management
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How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
The Joie de Vivre (JDV) hotels are unique in their areas of operations as they have consistently highlighted the kitschy atmosphere for customers since the hotels came into operation in California (Dessler, 2015, 2015). To differentiate themselves from the other boutique hotels, they integrate the local culture but without focusing on one fit all model. Incorporating the unique elements in a hotel’s location has been vital to the success of the boutique hotels, even as the hotel emphasizes customer loyalty. This has been achieved by focusing on the customer needs rather than the competitor business operations. It is as though, the guests have a sense of discovery because of the hotel’s uniqueness at a low price, and it attracts even young creative artists to rock stars who do not feel out of place in the unique settings.
Since branding and meeting customer expectations are some of the main factors that influence the popularity of these hotels, it is no surprise that the hotels are designed to meet the needs of customers and employees through a unique experience. As the staff find inspiration in the hotel, they are more likely to build the brand as they can relate to the hotel’s culture. To further distinguish themselves JDV hotels focus on creating personal experiences to all guests rather than focusing on edgy designs to increase prices like the other boutique hotels. To be able to achieve this, the staff plays a critical role towards engaging the guests in a caring and friendly manner. In the hospitality industry customer service often makes a difference tow...