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What Makes Zipcar an Attractive Employer for Which to Work? (Case Study Sample)


Unit III Case Study
Video Case: Interviewing Candidates (Zipcar)
Instructions: Read the video case in your textbook, titled “Interviewing Candidates (Zipcar),” then watch the corresponding video in the Unit Study Guide. Answer two of the Discussion Questions on page 209. Be sure to restate the question in your own words before answering in essay format.
Your total assignment response must be at least 400 words in length. You must use at least your textbook to complete this assignment. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
Course Textbook
Dessler, G. (2015). Human resource management (14th ed.). Upper Saddle River, NJ: Pearson Education
Chapter 7:
PearsonMyLab Video: ZipCar: Interviewing Candidates
Pearson Link: http://media(dot)pearsoncmg(dot)com/ph/bp/bp_video_links/2013/mgmt/hrm/ZIPC-VID3-WEB640.html


What makes Zipcar an attractive employer for which to work?
Zipcar is company that prides in the innovative ideas of the 21st century, where they solve the transport crisis (Dessler, 2015). One of the most crucial aspects of the company that makes them an attractive employer is the fact that they appreciate raw passion in their employees. This is a crucial element relative to the fact that they help their employees grow in all dimension guided by their passion to make a difference. It is very encouraging and motivating for innovative employees to get involved with a company that appreciates their inputs and their ability to apply themselves to what they do.
One other aspect that makes the company an attractive employer is the fact that they are fast growing, innovative and socially responsible. For a candidate looking for employment, one of the basic qualities that one looks for is the ability of a company to grow fast relative to the market demand (Dessler, 2015). At the same time, aspects of innovation are part of the basic elements of success in the current market, which means that employees have a chance to move with the trends. Las...
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