Helix Case Study. Internal - External Communication Weaknesses

Helix Case Study
Student Name
Institutional Affiliation
Helix Case Study
Introduction
Helix is facing communication problems between the management and the employees. The workers feel that leadership does not appreciate their input. This has lowered morale among the workers which has adversely affected the performance of the company.
Part 1: Situation Analysis
Internal Communication Weaknesses
There is only one-way communication in the company. Here, communication flows from the top management to the employees. The staff members are not allowed to provide feedback to the top management. Instead, they have to follow everything the management requires. There is also no flow of information in the company. The channels of communication are not effective which hinders information from reaching the intended target.
External Communication Weaknesses
The communication with stakeholders like suppliers, customers, and shareholders is poor. The company does not provide them with the required information. When the company makes any communication, it does not reach the indented audience because of the wrong choice of a communication channel. Further, the communication is not up-to-date which makes the stakeholders lack crucial information about what is happening in the company.
Part 2: Stakeholder Analysis
Stakeholders

Attributes

Concerns/Expectations

Communication preferences

Desire impact on:
Attitudes, knowledge, behaviors

Clients

The clients have not been receiving proper communication from the company.
What are the most effective ways of reaching clients?

Clients are unable to get information regarding their orders.
The communication plan would ensure that clients receive timely information about their orders.

Customers want to receive up-to-date information.

The communication plan should make the clients feel valued. This would enhance their loyalty to the company.

Employees

Employees are unable to reach the management when they have issues
What changes does the management need to make to facilitate communication with the staff members?

The inability of the workers to communicate with the management has denied them an opportunity to present issues affecting them.
The plan would facilitate two-way communication between the management and employees.

The employees want one-on-one meetings for critical issues.

The plan will make the staff members be active participants in the decision-making process.

Management

The management prefers a hierarchical system where communication follows an established order.
How can the management ensure a flexible communication strategy in the organization?

The management is concerned about ensuring that the organization adheres to the set communication channels.
The communication plan would enhance interaction between the management and the workers

The management prefers to receive formal communication through letters and emails.

The plan will ensure that the management accepts feedback from the workers.

Shareholders

The shareholders want to know the progress of the company
How can the compan...