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Business & Marketing
Case Study
English (U.S.)
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Hard Rock Hotel: A Chain Of Restaurants (Case Study Sample)


Write a profile of your firm(Hard Rock Hotel) and what they do, highlighting any hot button issues that you find.  By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing.  You should also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to: Company Profile; Assessment of Vision/Mission (particularly important); Industry/Primary Competitors; Key Products; Identifiable Customer Segments; Success to Date, Hot Current Issues etc.  Please note that I am not asking you to give me their entire history…just a profile that gives me a broad picture of your firm.


Hard Rock Hotel

Student’s Name

Institutional Affiliation

Hard Rock Hotel

Hard Rock Hotel is a chain of restaurants with 192 locations in over 60 countries. It was founded in London by Peter Morton and Isaac Tigrett in 1971. It later started to cover its walls with rock music and roll souvenirs, a custom that spread in all other chains. The hotel has a great collection of rock memorabilia and invites international stars who light up the nights entertaining the customers. Located in various countries, Hard Rock Hotel embraces the culture and character of different communities. The hotel’s mission is to create authentic experiences that rock. The company practices, integrity, uprightness and is competent in hospitality management. Customers are encouraged to maximize their potential while the management takes individual accountability to achieving better results. The hotel offers spa, nightclub, lodging, accommodation, and conference rooms to a potential customer. However, through innovation, the hotel creates brand excitement as well as delivering better services worldwide. The hotel has the desire to promote the welfare of others with rock music being the differentiator in the competitive environment.

According to their marketing strategy, the majority of the customers at Hard Rock Hotels are business professionals who hold meetings, music lovers as well families on vacations with their loved ones. The company targets customers between the age of 20-35 years who want to enjoy moments with their families. The simple beginnings of Hard Rock Hotel have helped the brand in resonating its legacy globally through various business formats which include casinos and li

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