Hard Rock Hotel: A Chain Of Restaurants
Write a profile of your firm(Hard Rock Hotel) and what they do, highlighting any hot button issues that you find. By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing. You should also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to: Company Profile; Assessment of Vision/Mission (particularly important); Industry/Primary Competitors; Key Products; Identifiable Customer Segments; Success to Date, Hot Current Issues etc. Please note that I am not asking you to give me their entire history…just a profile that gives me a broad picture of your firm.
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