Expresso Espresso Case Study

Strategy at Expresso Espresso Name: Institution: Date: Table of Contents  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc352873022"
Introduction  PAGEREF _Toc352873022 \h
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Michael Porter’s Five Force Model  PAGEREF _Toc352873023 \h
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Industry rivalry  PAGEREF _Toc352873024 \h
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Threat of new entrants  PAGEREF _Toc352873025 \h
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Threat of substitute products  PAGEREF _Toc352873026 \h
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Supplier bargaining power  PAGEREF _Toc352873027 \h
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Bargaining power of buyers  PAGEREF _Toc352873028 \h
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SWOT ANALYSIS  PAGEREF _Toc352873029 \h
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Strength  PAGEREF _Toc352873030 \h
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Weaknesses  PAGEREF _Toc352873031 \h
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Opportunities  PAGEREF _Toc352873032 \h
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Threats  PAGEREF _Toc352873033 \h
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Marketing mix  PAGEREF _Toc352873034 \h
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Recommendations  PAGEREF _Toc352873035 \h
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Conclusion  PAGEREF _Toc352873036 \h
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References  PAGEREF _Toc352873037 \h
14  Strategy at Expresso Espresso Introduction Business strategy relates to the choices and decisions undertaken to ensure that an organization achieves success and profitability (Kourdi, 2009). Todd Sylvester opened the Expresso Espresso specialty coffee shop in 2006, with the main market target being the students and professors of University of Southern Alabama. Even though, the business operated at a loss for the first twelve months, Sylvester desired to move to the Mid town area of the town where customers would ...