Entrepreneurship Case Study. Identity of Clover Food

Entrepreneurship Case Study
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Identity of Clover Food
Founder’s purpose
Ayr Muir, the founder and CEO of Clover Food seeks to expand the business and changing the American fast food industry with focus on fresh vegetables and salads and removing meat from the menu Clover Food many operates in Boston and provide fresh foods, and there is emphasis on locally sourced ingredients. This inspired Muir to look into ways to be less dependent on meat and the livestock industry as there are huge environmental costs to overreliance on the livestock industry. Disclosure of changes in the menu frequently, as well as dialogue and feedback with from customers allows Clover to improve the brand loyalty.
While the business first started with food trucks Clover restaurants have expanded and there is a larger market share in the fast food restaurant market. The business mainly sells healthy and organic fast foods at an affordable price, where the menu has different vegetarian products to create a unique restaurant concept. Muir also hired chefs who made into fresh dishes, produced with farm-fresh ingredients of the season, which were mostly organic and cultivated locally and without meat. Clover combines the food trucks and brick-and-motor approach and created an alternative to traditional fast foods.
2.Internal capability
Ayr was able to get supplies from vegan vendors able to provide less-processed alternative foods and combined with good customer service, the Clover attracted the target market. Muir focused on reducing delays in the ordering system and improved the overall customer service, and Muir’s background in technology helped to leverage technology and data to reduce inefficiencies. Furthermore, Clover has focused on sustainability and been associated with making nutritious healthy food options, and this partly explains the restaurants preference among customers who are loyal. The vegetarian fast-food restaurant also focuses on sustainability and being an environmental friendly business is one of its key priorities just like many vegetarian and vegan friendly restaurants. At the same time, the decisions are made based on the data collected and analyzed has played an important role in driving growth of the drive Clover food lab.
External position
Muir considers food as environmental choice, and there has been greater focus environmental sustainability in the food industry. Thus Clover is well positioned to grow among the environmentally concisions patrons and grow in popularity. The food truck option at MIT allowed Clover to expand into the brick and mortar eateries, as the meatless fast food menus became popular and was adapted in the restaurants (MIT, 2015). Food trucks are a low cost option and allowed Clover to expand and sell foods from the preferred food truck vendor slots.
Ecosystem
Clover uses locally sourced organic and a high quality ingredients and building relationship with the farming community made it easier to get the ingredients. Even after expanding, Clover has still focused on the quality of foods based on access high-quality ingredients and employing experienced chefs. The local supply chain in areas of operations has been crucial to t...