Modern Technology and Email Marketing

Email Marketing Case Study
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Email Marketing Case Study
Modern technology has a significant impact on various business operations. In fact, most organizations have replaced their operations to an advanced technological system with the intent of enhancing business operations. For instance, some organizations utilize online methods when advertising their products and services. Email service and social media are common avenues that businesses use to attract new customers. However, the two methods have unique differences. For example, email service focuses on a specific segment in the population, while companies use social media to target the general public. According to Hoerl & Snee (2012), most companies have adopted email marketing as an ideal method of advertisement on the basis of its capability to reach a wider customer base. Email marketing has continued to gain relevant attention as one of the most convenient, cost-effective, and ideal strategies of targeted advertisement.
1 Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
According to the findings of design of experiment (DOE) and data analysis from the table, the core objective of the experiment was to enhance email marketing for the company. Marketing is one of the most vital tools for enhancing business operations and attracting new customers. As a result, an organization has an opportunity of increasing overall sales volume and profitability. The information in the table shows that email marketing is an effective process for the company. Therefore, it is imperative to use the available data to identify the areas that need improvement. The graphs and the acquired information reveals the two occasions that were involved in conducting the experiment and the various factors that could have impacted the outcome.
The data presented in the table exemplifies the essence of conducting design of experiment (DOE) with a core objective of assessing the cause and effect relationship in the company’s various business processes. For instance, it is apparent that response rate is one of the measures of overall rates of improvement to the email advertisements. Therefore, a cause and effect relationship model, simple linear regression model, will be appropriate for use in the case study (Cresswell & Creswell, 2017). The key factors of email advertisement will determine the response rate from customers. Accordingly, it will be important to conduct a cause-and-effect relationship for specific key factors of email advertisement against response rate.
2 Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in Question 1.
A linear graph is the most appropriate graphical display tool that helps in presenting the results of design of experiment (DOE). The rationale of using linear graph is that apart from ensuring that the information from the study is presented visually, it facilitates a linear linkage of all data points in the graph. The ultimate objective is to show succinctly the specific perform...