Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
1 Source
Level:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

DIRECT TO CONSUMER ADVERTISING OF PRESCRIPTION DRUGS (Case Study Sample)

Instructions:
Unit VI Case Study Choose one of the following options for your Case Study assignment. Option 1: Read the Case Study, titled “Marketing in Schools,” on page 339 of the textbook. Once you finish reading the Case Study, answer the following questions: 1. Discuss the ethics of allowing advertising in schools. Is there an appropriate age in which advertising could be considered? 2. What are the benefits and drawbacks to advertising products within schools? 3. What other facts would you need to make a decision and how might your decision affect the stakeholders? 4. Discuss alternative marketing practices which could be ethical and help the schools to raise money. Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The Case Study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited. Option 2: Read the Case Study, titled “Advertising Prescription Drugs,” on page 335. Once you finish reading the Case Study, answer the following questions: 1. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision? 2. What ethical issues should be considered when marketing prescription drugs? 3. What are the costs and benefits of marketing prescription drugs directly to physicians? Evaluate each assumption you make within your reasoning, and identify and evaluate the evidence. The case study should be thoroughly discussed in a minimum two-page paper based upon your readings. Any outside sources used to support your statements should be appropriately cited. Hartman, L. P., & DesJardins, J. R. (2008). Business ethics: Decision-making for personal integrity & social responsibility. Boston, MA: McGraw Hill. source..
Content:
DIRECT TO CONSUMER ADVERTISING OF PRESCRIPTION DRUGS NAME: INSTITUTION: DATE: The rate of marketing and advertising of prescription drugs done by the pharmaceuticals have increased rapidly. This has brought about both positive and negative results in the society. Most of the negative effects of the direct to consumer (DTC) marketing and advertising have not gone unnoticed (Hartman, & DesJardins, 2008). Therefore, this paper looks into issues such as whether the DTC advertising and marketing of prescription drugs is ethical, the benefits as well as the costs of DTC of prescription drugs directly to physicians and the ethical issues that should be considered when marketing prescription drugs. Is direct to consumer (DTC) advertising of drugs considered ethical? What facts could be supplied to help you make your decision? The DTC advertising and marketing of prescription drugs would be considered unethical. This is because the approach of the consumers by the brand and the agents may affect the consumers` who are the patient and may need assistance of physicians (Hartman, & DesJardins, 2008). This affects the relationship between the doctor and the patient. The fact that the patient has seen an advert on a certain prescription drug, may be enough to bias their confidence on th...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

You Might Also Like Other Topics Related to drugs essays:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!