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2 pages/≈550 words
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3 Sources
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APA
Subject:
Business & Marketing
Type:
Case Study
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English (U.S.)
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Topic:

Business Marketing: Competitive Strategy (Case Study Sample)

Instructions:

Unit II: Case Study 
Competitive Strategy Over the Web Assignment In this case study, you will research an organization and determine how their business strategy differentiates them from other organizations in the same industry using Porter’s four competitive strategies model (p. 85). Write a one- to two-page (250-500-word) paper to include the following: A brief explanation of Porter's four competitive strategies. o A brief explanation of how competitive strategy determines value chain structure. Identify and discuss the competitive strategy that the organization you researched utilizes in order to differentiate them from other organizations in the same industry.
Unit II deals with how companies gain a competitive advantage.
The Five Forces Model helps business people understand the relative attractiveness of an industry and the industry’s competitive pressures in terms of Buyer power, Supplier power, Threat of substitute products or services, Threat of new entrants, and Rivalry among existing competitors.
Below are interesting links regarding Porter’s Five Forces Model:
http://www(dot)quickmba(dot)com/strategy/porter.shtml
http://www(dot)youtube(dot)com/watch?v=hUWAwor9rcA
http://www(dot)businessnewsdaily(dot)com/5446-porters-five-forces.html
http://www(dot)strategicmanagementinsight(dot)com/tools/porters-five-forces.html 

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Content:

Business Marketing: Competitive Strategy
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Business Marketing: Competitive Strategy
Introduction
The Porter's strategies are aimed at increasing the competitive advantage of an organization and increase profitability. The strategy is a long term project thus requires the organization to analyze the external environment to achieve set goals properly. The Porters strategies include differentiation, lost leadership, focus on cost leadership and focus on differentiation (Grant, 2010). Cost leadership is reducing the cost of products to attract more customers while differentiation is adding some features for the product to appear better than the competitor's product. Focus strategy can either be focused on cost leadership or differentiation where a specific market segment is targeted by the organization for improved performance. Focus cost leadership reduced the cost to the organization to have a cost advantage in the market for targeted market segments. Focus differentiation is where the products are designed to satisfy the needs of a targeted market segment. Samsung is one of the leading mobile phone producers using differentiation s...
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