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APA
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Business & Marketing
Type:
Case Study
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English (U.S.)
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Cat Joe's Pig Rig Case. Answer the two questions. Case Study

Case Study Instructions:

Go through the case, and then answer the two questions which showed in the "Cat&Joe additional question Doc". Each question should write at lease 100 words. Please let me know if there has any question.

CAT & JOE’s Food Truck Case
Additional Question 1 (Marketing)Given the heavy workload, especially to Joe who has to sit overnight preparing pork, the couple is not making enough money. What marketing approaches do you recommend for Cat & Joe to find a breakthrough? Any aspects, such as geographic or technical, would be good to be addressed. Write at least 100 words.
Additional Question 2 (Strategy)Referring to Michael Porter’s five forces framework, there are at least two contrasting strategies for long-term survival and prosperity. One is cost leadership under which a firm wishes to beat the competition in terms of better (i.e., lower) cost of product than rivals’. Under cost leadership strategy, a firm charges lower margin and the price tends to be lower. A firm with cost leadership strategy spends relatively less money on Research & Design. Examples include automakers Kia and Mazda, and Panasonic before year 2005.  The other is differentiation under which a firm wishes to beat the competition in terms of better (superior) product quality than rivals’. Under differentiation strategy, a firm charges higher margin and the price tends to be high. A firm with differentiation strategy spends considerable amount of money on Research & Design. Examples include automakers BMW and Mercedes-Benz, and Sony before year 2005.  If you have to choose one, which strategy do you recommend for Cat & Joe? Write at least 100 words in justifying your choice.

Case Study Sample Content Preview:

Cat & Joe Case Study
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Given the heavy workload, especially for Joe who has to sit the whole night preparing pork, the couple is not making enough money, which is a matter of great concern. I think that they should begin promoting their goods on social media, especially on Facebook, which is a cheap yet effective marketing approach. Another idea is to change their geographical location or to expand the business by offering products to people living out of the city. I assume that just like other people, Joe and Cat think that the creation and distribution of the product is the endgame. There is...
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