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APA
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Business & Marketing
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Case Study
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English (U.S.)
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Case analysis"Dogfight Over Europe: Ryanair" Business Case Study

Case Study Instructions:

Case Study Analysis
The article "Dogfight Over Europe: Ryanair" in the attachment, please read it.
Use Framework: Competitor Response Profile analysis this case and
answer all the questions(3) below:
1. What is your assessment of Ryanair’s launch strategy?
2. How do you expect Aer Lingus to respond? Why?
3. How do you expect British Airways to respond? Why?
NEED TO SUMBIT ON THE Turnitin. Will check similarity.
Make sure you did your own work, use your own language to answer all the questions.
Case Study Analysis: Tips and Tools
Tip 1. Contextualize the case. There is a method to my madness. Cases generally correspond to a particular set of concepts and theories. Keep this in mind as you prepare your analysis.
Tip 2. Read the case actively. The goal is not for you to grab your highlighter and speed through the case. Instead, ask yourself questions, wrestle with the core decisions, and think through multiple scenarios.
Tip 3+. William Ellet argues that there are “four types of situations” that you will often see in cases, for each here are some tips:
- Problems
o Define the problem in the case. This may not be obvious.
o Then, be able to diagnosis the problem using the various tools you’ve acquired throughout your business training.
- Decisions
o Identify the decision options.
o Determine the criteria by which to evaluate the decision options.
o Accumulate as much evidence as possible to support your decision.
- Evaluations
o Again, determine the appropriate evaluative criteria.
o Make the evaluation that is most consistent with the evidence provided by the case and the key criteria.
o Be sure to be holistic in your evaluations – think about positive and negative aspects.
- Rules (This is particularly critical for quantitative analyses)
o Know the information you need to apply a rule (For example, what data is necessary for a break-even or NPV analysis)
o Know how to obtain this information.
o Know how to apply the rule.
o Make sure your data is accurate.
Tools
Ellet provides a nice model for analyzing cases. There are five key phases of the process.
1. Situation
a. Figure out the big picture first; ask yourself, “What is the situation in the case? What is going on here?
2. Questions
a. Develop questions about the problem, namely:
i. What do you need to know about the situation?
b. Think through issues related to the decision, namely:
i. What are the decision options? Any seem particularly strong or weak? What is at stake here? What are the key criteria to base your decision?
c. Questions about the evaluation, in particular:
i. Who or what is being evaluated? Who is responsible for the evaluation?
3. Hypothesis
a. Here is where your analytical work gains momentum. Develop your perspective on the case.
b. Review the aforementioned questions – now begin to develop your answers for each set of questions.
4. Proof and Action
a. Ask yourself, what evidence is provided by the case that supports my hypothesis? What additional evidence do I need to collect?
b. Equally important for our course, also consider how would I implement my recommendations?
5. Alternatives
a. Spend some time critiquing yourself, ask the following:
i. How else could this problem be defined? If defined differently, would I have the same hypothesis?
ii. Where are the weak links in my analysis?
iii. What is the potential downside to my recommended decision? What is the strongest counter evidence?
iv. How thorough have I been in my analysis? How might a different course of action be proved?

Case Study Sample Content Preview:

Case Analysis of “Dogfight over Europe: Ryanair”
Student’s Name
Institution
Question 1
After setting up its potentiality to convey passengers from Ireland to secondary airports in London, in 1986, the Ryan brothers made a statement that their airline would be starting a new route in between Dublin and London. This statement indicated that the organization was penetrating in a new market as well as competing with two significant companies in the industry, British Airways, and Aer Lingus. Ryanair was able to achieve this by establishing different strategies such as: giving a simple ticket without restrictions, paying attention upon top quality customer service more than the two competitors, and pricing lower than the two competing companies (Rivkin, 2007). This strategy is a brilliant operation.
The use of pricing lower than the two dominant companies, British and Aer Lingus, Ryanair was in a position to target a gap in the market that seemed very undeserved. Ryanair played a great advantage to those individuals who would not afford to pay the high prices established by the other two companies. Most of Ryanair’s customers came from rail and ferries transportation services (Barrett, 2014). Timing and opportunity are two factors that aided Ryanair to make their business a legitimate one. In terms of opportunity, Ryanair did not attempt to go all over the world from the beginning. Instead, they targeted a market niche that was not deserved. Ryanair made their operations valid as well as their business strategy and worked out any deficiency, making customers interested.
The Ryan brothers identified an opportunity that existed in the route they were going to serve. The brothers had the belief that only seventy or sixty of the dominant companies were full. They also surveyed and got to know that more individuals opted to utilize rail transport, which took approximately nine hours rather than taking a one-hour flight. Such individuals chose for rail transport since the air transport from British Ai...
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