Bottled water

Bottled water
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The number of business and companies in the world are emerging as days go by and as technology get known even by the third world countries. Among the industries growing at a high rate is the bottled water industry where water has become most attractive beverage and therefore mostly consumed mostly in Mexico and Europe. It is believed that between 2005 and 2010 the bottled water revenue had increased by 30% and consumption had gone beyond 40 gallons this been a clear indication that water industries has grown well. Though we may conclude that the industry is perfect, there are challenges as well that are facing bottled water and this paper seek to look at the basic economic condition of the industry, market size, its growth rate, talk about the rivals and buyers in the industry of bottled water among other fundamental issues in the industry.
Though bottled water may be celebrating at the moment, it had a sturdy time due to the tight economy. It is believed that due to vacillating in the economy, the beverage sale has gone down across the panel and on the other hand, the bottled water industry is been affected by environmental collision making it possible for consumers to go for alternative beverages. Economic trend has been challenging to most industries since others incurred loses, but the good thing is that bottled water compared to other categories has a less decrease in their sales and as the economy recovers, the industry know enjoy the steady market as consumers chose bottled water over other beverages and this is due to the mentioned fact of environmental collisions and portability of the products.
Bottled water industry has grown at a faster rate in US and Europe among others and the contribution here is that people got concerned with sugar consumption as well as other nutrients which affected their physical fitness and this changed them from been soft drink consumers to bottled water consumers. Due to this, the bottled water industry in United States increased by 10.7 percent and on the other hand, the soft drink market declined by 0.6 percent. The awareness of much sugar consumption contributed to bottled water consumption increase and it was believed that almost one- half of bottled water consumed in the United State in the year 1990 was delivered to offices and homes and this made the bottled water market to increase as well increased its growth.
Though one may describe bottled water from different perspectives, the bottle way of looking at it is through the five forces analysis. In this case, we will be able to look at the power of buyers, suppliers, rivalry strength, and threat among others and from there we will be able to tell the kind of industry the bottled water is. When it comes to the power of buyer, at this case the problem is not big as such since water was made available inmost food places and there one could get bottled water even in remote areas. For instance the coke comp...