Mission Statement Analysis: Career Opportunities in Marketing

Career Case Study
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Mission Statement Analysis
The mission of a corporate showcases its purpose of existence and objectives in summary. For someone looking for a marketing career, the mission of the corporate is enough to give them a hint if they can carry on with their career in the same organization or not. StickerGiant is one of the fastest growing small businesses in the US that found itself in the Guinea Book of Records. The mission statement of the company says “StickerGiant helps people tell their stories, share their passions and get the word out about anything. StickerGiant delights people with our great attitude; we impress them with our service and provide a product thrills them. We make great stickers and labels, we do it quickly, and we have fun together doing it."
The above is a marketing-oriented mission. Burke Alex defines a market-oriented mission as one that focuses or purposes to satisfy the needs of its customers. There must be a match between the environment and the existing market data. Analyzing the above, the mission of the business is to impress its customers by providing them great products within the time limit. The employees’ attitudes have also been influenced as seen in the mission and they delight in providing the customers with the best.
Career Opportunities in Marketing
The two marketing jobs of interest are marketing research and Advertising or Public Relations. Market research jobs interest me because originally, I like doing research- fieldwork. In addition to that, the jobs are very interesting as they involve field work mostly and interaction with different cultures. The industry is now booming with job opportunities streaming both at the national and international level. Lastly and most importantly, the jobs are lucrative.
Advertising or public relations is a close relative of the market research jobs. The findings after the research are put down, analyzed and assessed to come up with promotional campaigns of the product to excite the target market. The best job option of interest in this field is Advertising Media Planner. It is also a lucrative job and has many opportunities.
In the marketing research field, my interest goes to the marketing research analyst as a career. The requirements of this career are as follows; a credential of a standard bachelor’s degree. For other jobs in the same field, a Master’s degree may be necessary. The programs to be undertaken include; statistics and computer science, mathematics, marketing, business, economic and social sciences. An experience in the field as an intern in a firm of market research or survey taker is a booster. Important skills to be possessed include quantitative abilities and detail-orientated.
The job requires very high analytical and creativity skills. One should have good communication skills both spoken and written since the job entails of advising. One should be in a position to relate well with people as well as have sales skills. The synthesis abilities for the marketing research are also required. A person who meets the above requirements and credentials is better placed to compete effectively in this field.
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