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Business & Marketing
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Case Study
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English (U.S.)
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Topic:
Ben and Jerry’s Social Activism
Case Study Instructions:
Read the two Wall Street Journal articles about Ben & Jerry’s for the April 14th class. This case examines a socially conscious business and competing groups of social activists using private politics strategies.
Please submit your answers to the following questions as a Microsoft Word document (.doc or .docx, NOT .pages) or a PDF.
Provide and explain two examples of the use of private politics institutions in the articles.
Do you think Ben & Jerry’s reputation for engagement with social issues encouraged or discouraged the activists who targeted it? Use concepts from the Baron chapter (Tuesday 4/12 reading) to explain your answer.
Case Study Sample Content Preview:
Ben and Jerry’s Social Activism: Case Study
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Ben and Jerry’s Social Activism: Case Study
Provide and explain two examples of the use of private politics institutions in the articles.
There are several examples in which private political institutions have been utilized in the articles. For instance, the companies’ emphasis on economic justice and human rights led to “Colin Kaepernick’s Change the Whirled” nondairy dessert rollout. This came after Kaepernick took the knee during a national anthem in protest of the Black Lives Matter movement against police brutality against African American population. A portion of proceeds from the sales of the dessert went to the athlete’s Know your Rights Camp organization to empower and support people of color.
Another example in which the institution was involved in (regional) politics is its decision to cease sales in regions where Israel has occupied Palestine...
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