Let’s Take This Private: Linens N Things vs Bed, Bath & Beyond

Case 3: Let’s Take This Private: Linens N Things versus Bed, Bath & Beyond Name Institutional Affiliation Case 3: Let’s Take This Private: Linens N Things versus Bed, Bath & Beyond Assume that you are Robert DiNicola, CEO of Linens ‘n Things. What specific steps would you take to turn around LNT? The changing market trends and the unclear strategy employed by LNT are some of the fundamental challenges that the company needs to turn around. The company has fallen behind the competition and lacks any means of keeping up with the changing dynamics. As the CEO, my strategy is to increase organizational performance, profitability, and sustainability of the company. In this light, there is need to reevaluate and redefine the LNT’s strategy, enhance efficiency, raise capital, and enhance the company’s value chain. To facilitate this turnaround, I will first ensure that the company’s strategy is based on its competencies that include brand name and the superior quality of products compared to competitors. Second, I will ensure that the company goes beyond operational efficiency and seeks more ways to gain competitive advantage. I will also focus on differentiation to ensure that consumers not only get high-quality products, but they have an enhanced shopping experience. Also, the differentiation of focus will increase the customer base by targeting the majority population, who are medium to high-income families. In this light, we will have to address our pricing strategy. Will DiNicola’s efforts to turn around LNT be aided or hindered by changing industry conditions? The changes in the industry can contribute to the success of LNT or become a hindrance in the implementation and execution of the strategies. Notably, the entry barriers in the industry are low and access to the industry is unrestricted, which increases the opportunity for more competitors. From this perspective, there is a need for the company to embrace innovativeness and competitive advantage seeking strategies that will keep it ahead of any competition in the industry. The industry has changed in the past, which makes it substa...