Investment in AudienceView (AV)

Case Study #2: AudienceView
Author Name
Institutional Affiliation
Course Number and Name
Instructor Name
Date
1 What information provided in the case makes this opportunity appear to be a good investment?
The AudienceView product description details and the clear product differentiation give it an upper hand in marketplace differentiation. Also, the management team and founders of the target investment company are richly endowed with technical and operational experience in the software field. Moreover, the value proportion of the product, its scalability, sales highlights, and the potential client base makes this investment opportunity appealing. Also, the potential growth of the market size of the product is based on current market analysis.
2 What information about the company gives you concerns?
The funding part where despite the company breaking even in the market and its growth potential, Kevin and Paul, together with family and friends, are the major financiers of the company. Kevin’s indication of the customers being unsophisticated would attract buy-ins, high competition, and counterfeit products, negatively impacting t...