INTGRTVE STRATGIC DECSN MKNG. Business & Marketing Book Review

Chapter 1
Every corporation and business entity have separate departments that play various roles contributing to the success of the Company. Amiss a compelling and brilliant corporate strategy, there is a danger of incurring a loss and acquiring liabilities that will affect not only the company's ratings but also its performance. According to Puranam and Vanneste that business strategies are created and different depending as to whether an individual created a multiple businesses firm or a single business enterprise. There are distinctions between the two and a few of the things to consider are the (1) number of business, (2) vision and mission, (3) level of competition and the (4) concepts in terms of analysis and assessment.
The authors gave a specific example such as the type of business, which involves multiple joint ventures. Chapter 1 herein gives the readers a specific and detailed process of firstly identifying what kind of business has been opened and created. Is it single or multi? The rationale behind this argument is because the strategies are never the same and the approach ought to be one that is entirely compatible with the class and type of business being operated. The ability to decipher and identify what kind of business is being handled will make it a whole lot easier to choose the best strategy that will surely produce results. One such example is the case wherein the company has separate and multiple businesses such as for electronics, for software production, mining instruments, the creation of jet engines and beauty products.
Having multiple, different and a variety of businesses entail specific strategies that will work for each, no one strategy is the same because the products are different and the kind of consumers being catered to, also have different preferences. To make the above important points more clear, the type of corporate strategy applied in multi-business enterprises will eventually lead to the acquisition of corporate advantage. This means that the business owner has the possibility of a higher rate of percentage of success in all its endeavors and business deals. Furthermore, synergies are also assessed in chapter one of this book, Synergies have been defined as the benefits acquired via collaboration. Author Vanneste is indicating that there will be a higher rate of synergies for every successful procedural collaboration developed between two businesses. This increases the significant profits to be earned.
It is deciphered that although Corporate Advantage has been explained clearly and what it focuses on, in truth, a real-life practice of the same is complicated to measure. Hence, it has become a fact that it will be better if it is considered as a goal instead of a form of measure. It is a useful guide for strategists in accomplishing milestones in the world of business and in creating strategies for decision-making procedures. To make it more specific, writer Vanneste explained that the utmost goal of a corporate strategy is to build synergies, the pursuit of corporate advantage and to ensure that your assets are not more valuable to another buyer.
An investor who has a portfolio of corporate strategies is said to be at a more advantageous position and is capable of acquiring s...