Kilbournes Two Ways a Woman Can Get Hurt Reading Response

Book Review
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Kilbourne's "Two Ways a Woman Can Get Hurt" reading response
In this book, Kilbourne provides a deep analysis of the effects of contemporary advertisements. She shows that while people may know that adverts are created just to attract consumers, they affect people much deeper than they think. Jean Kilbourne’s strongest explication of an advertisement is that adverts these days have shaped how people think about women in the society and that females are depicted as inferior compared to their male counterparts. For instance, the author stated that for her sexuality, the woman is rewarded by the man’s wealth. Females are portrayed as sex objects in ads. For many years now, media advertising has sought to appeal to either men or women particularly.
This is Kilbourne’s strongest argument since she has used convincing examples to support her claim. In one advertisement, the author explicates the way a company that makes and sells men’s ties advertises these products by showing ties laid in bed in a messed up fashion, as though trying to indicate that this specific tie brand would assist the man who wears the tie to get laid. The advert is also conveying the message to men that having a tie on their shirt may assist them score with females. In addition, the author shows an advert where a man stands over a woman, who is saying “no” as she laug...