Book Review Writing Assignment: Wisdom of Crowds

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Review: Wisdom of Crowds
Culture trusts professionals and ignores masses’ wisdom. In response to this notion, Surowiecki, a business columnist from New York proposes that "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them." In support of his nearly counterintuitive suggestion, the author investigates problems that involve cognition, coordination, and cooperation. Surowiecki’s rubric covers several problems, such as voting, tracking SARS, TV game competitions, stock market maximization, driving in traffic, busy sidewalks navigation, and Internet search engines designation. Despite the trust culture puts in experts, mass wisdom is remarkably powerful given that their intelligence is utilized. Thus, this paper reviews ways in which group intelligence supersedes tha...