Understanding Media: Extensions of Man is a 1964 book by Marshall McLuhan

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Understanding Media: Extensions of Man is a 1964 book by Marshall McLuhan. The author can be found arguing that the content of media is not as important as the mediums through which it is conveyed. In the chapter titled Television: The Timid Giant, he talks about the existence of television and compares this medium with others like print media and film, as well as with institutions like sports, with special attention paid to baseball.
It is one of the longest and most interesting chapters of this book. Marshall McLuhan raises a number of questions in an interesting way, such as what are the short-term and long-term effects of television on adolescents, our political lives and the field of education. He thinks that TV i...