Response on “The Extraordinary Science of Addictive Junk Food” by Michael Moss

Reading Response Paper
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Institution
Reading Response Paper
Summary of the Reading
The prevalence of obesity in America and across the world has been on the rise in recent years and reading a text such as the one written by Michael Moss titled: “The Extraordinary Science of Addictive Junk Food” gives readers an insight into the science behind junk food consumption despite the negative health issues associated with the foods. Moss indicates that food manufacturers have been aware of their contribution to obesity for a long period of time but they have ignored the health repercussions in favor of profit maximization. He goes ahead to inform his readers of the meeting between top food companies' C.E.Os who met and despite acknowledging that they were part of the problem, they did not take any action. Moss outlines how food companies have been able to manipulate consumers into buying more of the junk food through the use of scientists and mathematicians who understand the human body and are able to tap into it to maximize profits for these companies. He also illustrates how some of them have tried to amend their ways and make the world a better place, although too much damage has been done already.
Response to the Reading
According to the text, individuals are not to blame for becoming addicted to junk food because food companies have put in a lot of work to ensure that consumers remain hooked on junk food. He explains that junk food manufacturers understand that it is important to maintain their market shares and are willing to do anything to keep them, including putting consumers’ health at risk. As one of the interviewees noted, consumers want sugary and salty foods and “if we give them less, t...