<\/span><\/h2>\n\n\n\nThrough SWOT Analysis, researchers can determine underlying internal and external factors a company might be facing. This allows them to answer business questions and even serve as a forecast for the health and performance of the company.<\/p>\n\n\n\n
SWOT Analysis is about investigating and researching a technology company’s strategic planning, Google in this case. It is usually presented in a square form with four quadrants to house relevant information in each one of them.<\/p>\n\n\n\n
SWOT Table is another way to display all the key information in the analysis in an easy-to-follow manner.<\/p>\n\n\n\n
<\/span>Google Internal Factors<\/span><\/h2>\n\n\n\nInternal factors are comprised of strengths and weaknesses. Before we explore Google\u2019s external factors, let\u2019s dissect the internal factors, one by one.<\/p>\n\n\n\n
<\/span>\ud83d\udcaa Strengths<\/span><\/h3>\n\n\n\nAnything that gives a company a comparative advantage over its competitors is called strength. In the case of Google, the following are some of the salient strengths.<\/p>\n\n\n
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![\"Being](\"https:\/\/essayzoo.org\/blog\/wp-content\/uploads\/2022\/04\/Google-Strengths-1024x576.png\")
<\/figure><\/div>\n\n\n<\/span>Dominant Online Search Player<\/span><\/h4>\n\n\n\nIn the online search engine market, no competitor of Google is even closer to the software giant. According to some statistics, Google has over 85% market share in this market segment.<\/p>\n\n\n\n
Other names including Yahoo and Bing seem minor players in the presence of Google.<\/p>\n\n\n\n
<\/span>Brand Value<\/span><\/h4>\n\n\n\nWith that much success and revenue generation, it is only natural that Google is considered one of the topmost valuable brands in the world. According to Forbes, only Apple stands before Google in the first position.<\/p>\n\n\n\n
In terms of market cap, the brand is valued at over 1.5 Trillion.<\/p>\n\n\n\n
<\/span>Volume of Transactions<\/span><\/h4>\n\n\n\nOn average, Google processes over 40,000 search queries globally per second. This is equivalent to over 3.5 Billion queries and search requests processed. Being the top online traffic generator in the world, Google smokes the competition out of the water, including Bing, Yahoo, Baidu, etc., to become the biggest online search engine.<\/p>\n\n\n\n
<\/span>Revenue Building<\/span><\/h4>\n\n\n\nThrough rigorous advertisement building and growth, Google has managed to ensure its revenue streams with immense returns from advertisements and Google Play Store. For FY 2019, the company reported over $160 billion in revenue.<\/p>\n\n\n\n
<\/span>Adaptability Across Platforms<\/span><\/h4>\n\n\n\nGoogle was, and still is, one of the pioneers in adapting cross-platform technologies in its products and services.<\/p>\n\n\n\n
<\/span>Exponential Growth<\/span><\/h4>\n\n\n\nIf someone is looking for a company with truly exponential growth, through mobile and android technologies, then Google is a living example. Since its inception, it has grown tremendously from a small-time start-up to an internet mammoth.<\/p>\n\n\n\n
<\/span>Diversified Portfolio<\/span><\/h4>\n\n\n\nFrom wearable technology to internet search, including Google Search and Google Maps, and hardware programs, Google has successfully transformed itself into a modern ecosystem.<\/p>\n\n\n\n
<\/span>User Loyalty<\/span><\/h4>\n\n\n\nA user base of over 86% in the internet search market shows that Google has the highest numbers in user loyalty and retention.<\/p>\n\n\n\n
<\/span>\ud83e\udd12 Weaknesses<\/span><\/h3>\n\n\n\nNo company is without any loose links in its chain. In the case of Google, many weaknesses are not allowing the company to work at its optimum level.<\/p>\n\n\n
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![\"Poor](\"https:\/\/essayzoo.org\/blog\/wp-content\/uploads\/2022\/04\/Google-Weaknesses-1024x576.png\")
<\/figure><\/div>\n\n\n<\/span>Lax Privacy Policies<\/span><\/h4>\n\n\n\nBeing the most dominant player in the market, Google is often slammed by critics for its lax privacy policies, including veiled data information about algorithms.<\/p>\n\n\n\n
<\/span>Over-Dependent on Ads<\/span><\/h4>\n\n\n\nLike Facebook, Google is heavily dependent on its advertisement for revenue generation. In many fiscal years, the company depends over 80% of its revenue on advertisements.<\/p>\n\n\n\n
<\/span>Backlash over Flawed Algorithms<\/span><\/h4>\n\n\n\nMany brands and individuals threatened to boycott Google when they found out that their advertisements and marketing materials were displayed on pages with extremist content.<\/p>\n\n\n\n
Even the British Government was among the entities that forced Google to amend its algorithms.<\/p>\n\n\n\n
<\/span>Cunning Business Practices<\/span><\/h4>\n\n\n\nBeing the best player and most dominant player in the market, Google is found to practice malicious business practices to curb the entrance of new players into the online search market.<\/p>\n\n\n\n
<\/span>Poor Adoption of Social Media<\/span><\/h4>\n\n\n\nBeing a pioneer in the internet of things, Google failed to adopt social media platforms. Many new players have come and emerged in the market including TikTok in the short video format.<\/p>\n\n\n\n
<\/span>Inadequate Pricing<\/span><\/h4>\n\n\n\nGoogle also offers a premium YouTube TV service to its users through its various platforms. In the competition with other companies, such as Netflix and Disney+ are offering better pricing options to users.<\/p>\n\n\n\n
<\/span>Internal Friction<\/span><\/h4>\n\n\n\nLately, employees have been showing distrust in the employer through unrest and protests. In June 2020, hundreds of employees protested against the company\u2019s policies in offering G Suite applications to the police department against BLM protests.<\/p>\n\n\n\n
<\/span>Google External Factors<\/span><\/h2>\n\n\n\nExternal factors include both opportunities and threats that can transform the business model and operations of the business for better or for worse.<\/p>\n\n\n\n
<\/span>\ud83e\udd11 Opportunities<\/span><\/h3>\n\n\n\nOpportunities provide windows for businesses to grab user markets and revenue streams to solidify their presence and future security.<\/p>\n\n\n
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![\"Rigorous](\"https:\/\/essayzoo.org\/blog\/wp-content\/uploads\/2022\/04\/Google-Opportunities-1024x576.png\")
<\/figure><\/div>\n\n\n<\/span>Expansion through Products<\/span><\/h4>\n\n\n\nGoogle is aware of the mounting competition from other companies like Apple and Samsung. It is planning to enter the wearable market by acquiring Fitbit for $2.1 Billion. Google Glasses are also in development for quite some time.<\/p>\n\n\n\n
In addition to this, Android OS is another strong suit for generating revenue for the company.<\/p>\n\n\n\n
<\/span>Remote Work Solutions<\/span><\/h4>\n\n\n\nDuring and after the pandemic, Google can introduce new business solutions and productivity software to facilitate both in-house teams and remote workers, such as file management and video calling services.<\/p>\n\n\n\n