Hotel Design Article Review (Article Sample)
Using the CSU Online Library and the Academic OneFile Database, search for a scholarly, peer-reviewed article
discussing hotel design. Use the search term “hotel design” then limit the search to full-text and peer-reviewed
2. Choose an article of interest, and complete the following.
 Write a short summary of the article (at least 300 words).
 Present an analysis of the content based upon concepts from Chapter 9 and a brief discussion on how the
article addresses at least two concepts in the chapter.
 Finish with a conclusion on what the article considers as a good design.
Your article review should be at least one page in length and in APA format. All sources used, including the textbook,
must be cited and referenced according to APA style.
Kotler, P., Bowen, J. T., & Makens, J. C. (2014). Marketing for hospitality and tourism (6th ed.). Upper Saddle River, NJ:
This paper reviews the article “A Newsletter by Informdesign” that examines modern features of hotel design. Most people normally describe a hotel experience by talking about the level of service they obtain during their last visit, its location or the exciting views of mountains or beaches from their guestrooms (A newsletter by informDesign).
Recently, hotel design has been increasingly gaining great attention both from the press and customers. Increasing number of hotels, at the present time, use style and design as a technique of differentiating themselves from other brands or properties, and is a method of attracting a socially and wealthy active clientele (Kotler, Bowen and Makens, 2014). This perspective makes sense since hotels look forward to developing word of mouth promotion and advertising in a very competitive and crowded marketplace; therefore, bold design is one efficient approach of achieving this. Currently, many hotel firms are following the model of W Hotels (partners of Starwood Hotel Group) by robustly emphasizing on cutting-edge and unique design as a potential brand identifier.
Guestrooms are made to allow more flexible and dramatic furniture arrangements and to give clients a great sense of experience. Guestroom design concentrate on core functions: a working area with more ergonomic furniture and place for laptop use; a dressing area with spacious storage place for hanging and folded clothes; a full bathroom area; and a sleeping zone which enables televisio...
- Hotel Design Article ReviewDescription: This paper reviews the article “A Newsletter by Informdesign” that examines modern features of hotel design...2 pages/≈550 words | 4 Sources | APA | Tourism | Article |