Hotel Design Article Review

Hotel Design
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This paper reviews the article “A Newsletter by Informdesign” that examines modern features of hotel design. Most people normally describe a hotel experience by talking about the level of service they obtain during their last visit, its location or the exciting views of mountains or beaches from their guestrooms (A newsletter by informDesign).
Recently, hotel design has been increasingly gaining great attention both from the press and customers. Increasing number of hotels, at the present time, use style and design as a technique of differentiating themselves from other brands or properties, and is a method of attracting a socially and wealthy active clientele (Kotler, Bowen and Makens, 2014). This perspective makes sense since hotels look forward to developing word of mouth promotion and advertising in a very competitive and crowded marketplace; therefore, bold design is one efficient approach of achieving this. Currently, many hotel firms are following the model of W Hotels (partners of Starwood Hotel Group) by robustly emphasizing on cutting-edge and unique design as a potential brand identifier.
Guestrooms are made to allow more flexible and dramatic furniture arrangements and to give clients a great sense of experience. Guestroom design concentrate on core functions: a working area with more ergonomic furniture and place for laptop use; a dressing area with spacious storage place for hanging and folded clothes; a full bathroom area; and a sleeping zone which enables television viewing from bed (Riewoldt, 2006). Dining settings are designed to capture guest business and local markets; they are created to provide multi-purpose dining services; thus enabling spaces for Starbucks and self-service kiosks (Penner, Adams and Rutes, 2013). Hotel public spaces are designed to enable clients use restaurants, bars, and lobbies to conduct and socialize their businesses. Moreover, hotel lobby designs are made to facilitate conversation; cell phone users prefer using these public areas when talking through their phones.
Applied aesthetic are being used to create a balance between stimulating and engaging public spaces and more homelike, comfortable guestrooms. Designers are able to play with light and color to develop excitement which can be inexpensive and quickly changing as trends continue evolving (Penner, Adams and Rutes, 2013). A good example is St. Martin’s Lane Hotel (based in London) is able to allow clients control the color of light from their guestrooms to create an ever-changing light show.
In conclusion, architectural designs are made to balance the hotel’s area (meeting space, bars and restaurants, fitness and recreational facilities, and lobby spaces). Shapes and quantities of these features are influenced majorly by the market the hotel wants to serve, the needs of the Hotel Management Company and limitations of the site. Whereas, there are many design solutions, what remains apparent is that clients have high expectations fo...