Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
1 Source
Level:
MLA
Subject:
Business & Marketing
Type:
Article Critique
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Battling the Bulge: Menu board calorie legislation and its potential impact on meal repurchase intentions (Article Critique Sample)

Instructions:
this is for my hospitality marketing class.. i have to do a two page double space paper about what i think about this article. im not a native english speaker so don\\\'t be to complex on your writting. i need this before 12am tomorow pleasee!!! source..
Content:
Battling the bulge: menu board calories legislation and its potential impact on meal repurchase intentions
Student:
Professor:
Course name:
Date:
Battling the bulge: menu board calories legislation and its potential impact on meal repurchase intentions
The authors of the article aimed at analyzing whether or not disclosures of nutrient information are essential for an average consumer to identify a meal’s calorific content. They also aimed to address customer motivation to focus on nutrition labels, and finally to assess if such labeling measures could have an influence on the customers’ subsequent behaviors. The findings of their research revealed grave issues that can only be effectively addressed through nutritional disclosures. The results showed that as fat, sodium and calorie levels of meals increases, the consumers’ level of underestimation of nutrients and calories increases (Bates et al., 106). This clearly indicates that in general, customers require the help of nutrition labeling in order to identify the calorie as well as nutritional content of menu items. Moreover, the study revealed that there exists an effect of perceived menu healthfulness on repurchase intentions, and that this effect is strengthened through the disclosure of nutrition information (Bates et al., 106).
From the research, it is can be ascertained that people generally do not have enough nutrition knowledge when it comes to food items that are consumed outside their home. Moreover, when consumers are aware of the nutritional profile of the meals, their purchasing and repurchasing intentions become impacted by the healthfulness of those foods/meal (Bates et al., 107). Therefore, it is imperative that restaurants should observe nutrition and calories labeling on their meal items because this would influence healthier consumer decisions. Restaurant managers should also consider the addition of more healthful items to their existing meals, for instance vegetables and salads that have lower calorie dressings or sauces, or reduce portion sizes of the less healthy food items. This would ensure that meal sizes remains at reasonable levels, but still decreasing the total meal calorie levels.
The number of people who eat from restaurants is increasing each year and this raises the question about the healthfulness of meals prepared outside the home, and consumers need to be aware of the foods that they consume. Calories play a critical role regarding issues that relate to consumers’ weight and are clearly associated to issues such as diabetes, stroke, and heart disease. Thus, it is indispensable for consumers to have awareness of the levels of calor...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:

Other Topics:

  • CARVEL CASE STUDY
    Description: Undergraduate writing level 1 page Business and Marketing Format Style English (U.S.) Article Critique. CARVEL CASE STUDY...
    1 page/≈275 words | 1 Source | MLA | Business & Marketing | Article Critique |
  • International design concepts in Internet tourism marketing comparing web design practices i. . .
    Description: International design concepts in Internet tourism marketing comparing web design practices in atlantic canada and new england Article Critique...
    2 pages/≈550 words | 1 Source | MLA | Business & Marketing | Article Critique |
  • Article Analysis Critique: Free Entry And Social Inefficiency
    Description: The article highlighted that within a competitive market that is monopolistic, the free entry could lead to small entry opportunities for the firms which are relative to the social optimum (Mankiw & Whinston 49)...
    1 page/≈275 words | 2 Sources | MLA | Business & Marketing | Article Critique |
Need a Plagiarism Free Essay?
Submit your instructions!